Page 252 - AI Ver 3.0 Class 11
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4. Was the solution simple or complex?
5. Do you feel that the crow used out-of-the-box thinking?
Design Thinking
Design thinking is a process to solve problems creatively. It solves problems by putting consumers' needs first.
So, design thinking is "people-oriented", which means that it uses evidence of how consumers (people) interact
with a product or service, rather than how organisations think they will handle it. The essence of design thinking is
human-centric and user-specific.
To be truly people-oriented, designers observe how people use products or services, and further refine products or
services to improve the customer experience. This is the "iteration" part of design thinking.
The design thinking ideology asserts that practical, user-centric problem-solving methods can bring innovation, and
innovation can bring diversity and competitive advantage. This process consists of five different stages, as shown below:
Empathise
Develop a deep
understanding of
the challenge
Test
Engage in a
continuous short-cycle Define
innovation process to Clearly articulate the
continually improve problem you
your design want to solve
Prototype Ideate
Design a prototype Brainstorm potential
to test all or part solutions: select and
of your solution develop your
solution
Let us learn about them in detail.
Empathise
In the first stage, designers observe consumers to gain a deeper understanding of how they interact with or are affected by
the product or problem. Observations must be made with empathy, that is, without making any judgements or conveying
any preconceived notions about consumer needs. By understanding the person affected by a problem, you can find a more
impactful solution. Empathy observation is powerful because it can uncover issues the consumers didn’t even know they
had, or that they could not verbalise. From this point on, it is easier to understand human needs.
Define
In the second stage, you collect the observations from the first stage to define the problem to be solved. This stage is
about narrowing down the focus of the design thinking process. Think about the difficulties your consumers may face,
the problems they face again and again, and what you have learned from how they were affected by the problems. Once
you have summarised your results, you can define the problem statement.
Ideate
The next step is to gather ideas to solve the problem you identified. These brainstorming sessions can be conducted in a
small group, and team can meet in an office area that encourages creativity and collaboration, an innovation laboratory,
or the team members can work alone. The important thing is to generate many different ideas.
250 Touchpad Artificial Intelligence (Ver. 3.0)-XI

