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•  Text  classification:  AI powered by NLP automatically
                      categorises text into predefined labels or categories. For                          Spam
                      example,  email  filtering—Gmail  classifies  emails  into
                      Primary, Spam, Social, Promotions, etc., based on their            E-mail             Primary
                      content.  This helps users keep  their  inbox  organised.
                      Similarly, Google News uses NLP to categorise news                                  Social
                      articles by topic.



                                                      •  Voice  assistants:  Voice  assistants  like  iPhone’s  Siri  and
                                                      Amazon’s Alexa understand speech patterns and provide
                                                      helpful responses. Smart  Assistants operate  on  a  voice
                                                      recognition system. They respond to users with a keyword like

                                                      “Hey Siri” or “Alexa”.



                     •  Search engines:  Search Engines use NLP to optimise
                      search results and helping users find relevant information
                      effectively. For example, Google not only predicts which
                      popular searches may apply to your query as you start
                      typing,  but it also considers the bigger  picture and

                      recognises what you are trying to search for rather than
                      just the exact search words.



                    Autocorrect            Autocomplete      •   Word processing tools: Features like autocorrect,
                                                                 autocomplete, and spell check in word processors
                                                                 rely on NLP to process and refine text. For example,

                                                                 autocorrect uses NLP to suggest the closest accurate
                     Spellcheck             Refine Text
                                                                 term based on your misspelling.



                     •  Social media monitoring: Businesses use tools like Hootsuite
                      or Buffer, which use NLP to understand how many users are
                      talking about their brands on social media. These tools alert
                      users when their brand is discussed online, aiding in real-time

                      engagement.



                                                      •  Customer care chatbots:  Services  of various e-commerce
                                                      sites use NLP to understand users' queries and recommend
                                                      possible solutions. This controls the traffic in call centres and
                                                      avoids long waiting times.



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