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• Ideas/Message: This message can be in the form of an idea or any information a sender wishes to convey.
• Encoding: Sending a message in the form of text, signs, symbols or any other visual that the receiver has to decode
to know its actual meaning.
Feedback Sender
Decoding Ideas/Message
Elements of
Communication
Receiver Encoding
Communication
Channel
• Communication Channel: This is the medium used to deliver a message. So, now we can send messages through
e-mail, voice mail, social websites, etc.
• Receiver: Can be any person, group or organisation that interprets the message conveyed by a sender. Also a
receiver needs to be smart enough to understand exact meaning of the message sent.
• Decoding: The receiver has to extract the meaning from the text, signs or symbols sent by the sender and find out
its actual meaning.
• Feedback: It is the process in which the receiver and the sender ensure that they understand each other correctly.
Perspectives in Communication
Perspectives are ideas, beliefs, or established ways of thinking that influence our perceptions and relationships. These
perspectives might sometimes obstruct efficient communication. Others may also have preconceived assumptions
about you, which might influence how you engage with them. For example, if you consider a coworker uncooperative,
you may misread their neutral actions as obstructive, leading to misunderstandings and communication breakdowns.
These biases highlight the significance of being aware of our opinions and seeking clarity in our relationships.
20 Touchpad Artificial Intelligence (Ver. 3.0)-XI

