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Task #Digital Literacy
Netflix has become an industry leader by consistently applying design thinking. Initially, it revolutionised movie
rentals by offering a DVD subscription service that eliminated the need for physical store visits. As DVDs became
outdated, Netflix transitioned to on-demand streaming to maintain its edge. The company continued to innovate
by producing original content and improving user experience with short trailers, all driven by a keen focus on
customer needs through design thinking.
Find out two more such companies which used design thinking to become more successful.
Right Questioning
When developing solutions using the design thinking framework, designers Where? When?
need to interact with customers frequently to collect detailed facts about
problems and user expectations. This requires asking various questions. Great why?
questions often lead to a better understanding of the problem, so that a Who?
good solution can be found.
To gather relevant facts and information from customers, a simple and efficient What? How?
method of questioning, called the 5W and 1H method, may be used.
WHO
• Who are the users?
• What are their features/qualities?
• If the users belong to different groups, which user group is more important?
WHAT
• What do the users do?
• What are the tasks they can accomplish?
• What extra tasks can the users do?
WHERE
• Where to perform the task?
• Where can the task be performed better (location change)?
• Can lighting conditions, temperature, noise, physical movement, and other conditions of the location impact
how to perform tasks?
WHEN
• When do the users perform these tasks?
• What is the frequency of performing tasks (everyday, sometimes)?
• Can time change bring about a positive effect in the task?
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