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1.8. PRINCIPLES OF EFFECTIVE COMMUNICATION
In order to have effective communication, the message should be clear and delivered on time. There are a few
principles that must be kept in mind to have effective communication. These principles are:
• Principle of Clarity in Ideas: The sender should be clear as to what needs to be conveyed through the process
of communication. The message should be clear and precise in an understandable form.
• Principle of Appropriate Language: The language of the message should be simple. There should be no
hidden meaning. Avoid using inappropriate and symbolic words that may lead to miscommunication.
• Principle of Attention: The message should be designed in such a way that the receiver is not forced to pay
extra attention. The content of the message should be made keeping in mind the interest of the receiver.
• Principle of Consistency: The message should be planned keeping in mind the objective of the whole process
of communication. It should remain consistent throughout the process of communication, otherwise it might
create confusion or chaos.
• Principle of Adequacy: The sender should be capable enough to send adequate and complete messages in all
respects to have effective communication. Incomplete or vague messages may lead to misinterpretation of the
message by the receiver.
• Principle of Proper Time: For effective communication, the message by the sender should be communicated
in time and the receiver should also send the feedback spontaneously, otherwise the communication will lose
its importance and may end up abruptly.
• Principle of Feedback: Communication is a two-way process where a sender sends a message and the receiver
responds to it by sending a feedback. This feedback works as a confirmation for the sender that the message is
interpreted in the correct way as intended by the sender.
• Principle of Economy: Communication should not be an expensive process. There may be other ways of
communication which are less costly, so those methods should be adopted which are efficient and cost effective.
1.9. 7Cs OF EFFECTIVE COMMUNICATION
These are important tools that make your written as well as oral communication very effective. When your
communication is clear, you are able to convey your thoughts more precisely. If any one of these is missing in your
communication, then it may lead to either misinterpretation or incomplete information. Following are the 7Cs of
communication:
Clear Concise Concrete Correct
Be clear about Use simple words Use exact words Use correct
what you want (say only what is and facts spelling and
to say needed) grammar
Coherent Complete Courteous
Words should Include all the Be respectful,
make sense and needed friendly and
relate to the information honest
main topic
1.9.1. Clear
The message intended to be delivered through communication should be clear and in understandable format.
Clarity in writing or speaking of the message plays a very important role in effective communication.
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