Page 25 - Data Science class 10
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1.8. PRINCIPLES OF EFFECTIVE COMMUNICATION

            In order to have effective communication, the message should be clear and delivered on time. There are a few
            principles that must be kept in mind to have effective communication. These principles are:
               • Principle of Clarity in Ideas: The sender should be clear as to what needs to be conveyed through the process
              of communication. The message should be clear and precise in an understandable form.
               • Principle of Appropriate Language: The language of the message should be simple. There should be no
              hidden meaning. Avoid using inappropriate and symbolic words that may lead to miscommunication.
               • Principle of Attention: The message should be designed in such a way that the receiver is not forced to pay
              extra attention. The content of the message should be made keeping in mind the interest of the receiver.
               • Principle of Consistency: The message should be planned keeping in mind the objective of the whole process
              of communication. It should remain consistent throughout the process of communication, otherwise it might
              create confusion or chaos.
               • Principle of Adequacy: The sender should be capable enough to send adequate and complete messages in all
              respects to have effective communication. Incomplete or vague messages may lead to misinterpretation of the
              message by the receiver.
               • Principle of Proper Time: For effective communication, the message by the sender should be communicated
              in time and the receiver should also send the feedback spontaneously, otherwise the communication will lose
              its importance and may end up abruptly.
               • Principle of Feedback: Communication is a two-way process where a sender sends a message and the receiver
              responds to it by sending a feedback. This feedback works as a confirmation for the sender that the message is
              interpreted in the correct way as intended by the sender.
               • Principle  of Economy:  Communication should not be an expensive process. There may be other  ways of
              communication which are less costly, so those methods should be adopted which are efficient and cost effective.


            1.9. 7Cs OF EFFECTIVE COMMUNICATION

            These are important  tools that  make your  written as well as oral communication very effective. When your
            communication is clear, you are able to convey your thoughts more precisely. If any one of these is missing in your
            communication, then it may lead to either misinterpretation or incomplete information. Following are the 7Cs of
            communication:

                  Clear                    Concise                   Concrete                  Correct
                   Be clear about           Use simple words          Use exact words             Use correct
                   what you want            (say only what is            and facts               spelling and
                       to say                   needed)                                           grammar

                              Coherent                   Complete                   Courteous

                               Words should               Include all the            Be respectful,
                              make sense and                 needed                   friendly and
                                relate to the              information                  honest
                                 main topic

            1.9.1. Clear

            The message intended to be delivered through communication should be clear and in understandable format.
            Clarity in writing or speaking of the message plays a very important role in effective communication.




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