Page 75 - Data Science class 11
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Partially fulfilled      Unfulfilled and
                     Fulfilled needs                                                           Unknown needs
                                                  needs                 known needs


            Fulfilled Needs
            These are the needs that customers understand. The needs are met by various companies or governments. For example,
            the need for travelling modes is covered by both private bus services and state bus or metro services.


            Partially Fulfilled Needs
            These are needs that are met through different products or services, but customers are not completely satisfied and
            still have problems using them. For example, people always use taxi services like ola, uber and auto-rickshaws to get to
            different places, but they struggle to find one on time and end up paying an extra amount for it.

            Unfulfilled and Known Needs
            These needs are known to customers, but are not met by anyone in the market. For example, residents of small towns
            had no electricity at all times, and therefore their children could not study after sunset. A company recognized this
            problem and installed solar lamps, which are charged during the day and can be used at night.

            Unknown Needs
            These are needs that people have but are not aware of or expect to be addressed by a business. For example, 10 years
            ago people didn't know that online education is possible. However, through innovation, entrepreneurs have found the
            technology to make it happen.
            Certain aspects should be kept in mind while figuring out the above needs:








                              QUALITY              QUANTITY





                                     Quality & Quantity                         Price














                                        Location                                  Time


            Conducting a Customer Survey
            Surveying customers is an exercise entrepreneurs do to understand if there is a market for what they have to offer.
            Through this survey, entrepreneurs try to find out if they meet the needs of their customers and also understand what
            their preferences are. Surveying customers is one of the most effective ways to find out what customers want. Surveying
            can be done by talking directly to customers and asking them questions.


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