Page 154 - Data Science class 11
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Social Media
        Big Data analysis of social media activity is one of the most important Big Data platforms because it can make
        sense of the chatter. Social media can provide real-time insights into how the market is responding to products and
        campaigns. With those insights, companies can adjust their pricing, promotions, and campaign placement on the fly
        for optimal results.
        Humans are social beings by nature and have been programmed to be socially active to some extent. These days, even
        friendships and relationships begin, grow, and end on social media. People no longer need a personal handshake or
        a face-to-face meeting.
        Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through
        the building of virtual networks and communities. By design, social media is Internet-based and gives users quick
        electronic communication of content.
        Social media represent an increasing and fundamental part of the online environment generated by Web 2.0, in which
        the users are authors of the content and do not passively receive information, but create, reshape, and share it.

        Many social media platforms and tools are offered for free. However, they must be used with caution. Social media
        consumers need to know the types of information they can sign up to give away for free with new accounts. They also
        generate a lot of footprints, which may become problematic if not used judiciously.

        Let us go through some of the most popular social media sites. The bar chart presented below provides sufficient data
        about the popularity of the top social data sites in the entire world.

                             Number of active social media users worldwide (in millions) 3/21
                             Facebook                                                 2.797

                              YouTube                                        2.291

                            WhatsApp                                     2.000

                            Messenger                        1.300

                            Instagram                        1.287
                             Telegram            550


             The most popular social networks in the world as of April 2021, ranked by the number of active users.










                          Face Book                     YouTube                      WhatsApp










                          Messenger                     Instagram                     Telegram

                                       The World's Most Popular Social Media Sites


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