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Social Media
Big Data analysis of social media activity is one of the most important Big Data platforms because it can make
sense of the chatter. Social media can provide real-time insights into how the market is responding to products and
campaigns. With those insights, companies can adjust their pricing, promotions, and campaign placement on the fly
for optimal results.
Humans are social beings by nature and have been programmed to be socially active to some extent. These days, even
friendships and relationships begin, grow, and end on social media. People no longer need a personal handshake or
a face-to-face meeting.
Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through
the building of virtual networks and communities. By design, social media is Internet-based and gives users quick
electronic communication of content.
Social media represent an increasing and fundamental part of the online environment generated by Web 2.0, in which
the users are authors of the content and do not passively receive information, but create, reshape, and share it.
Many social media platforms and tools are offered for free. However, they must be used with caution. Social media
consumers need to know the types of information they can sign up to give away for free with new accounts. They also
generate a lot of footprints, which may become problematic if not used judiciously.
Let us go through some of the most popular social media sites. The bar chart presented below provides sufficient data
about the popularity of the top social data sites in the entire world.
Number of active social media users worldwide (in millions) 3/21
Facebook 2.797
YouTube 2.291
WhatsApp 2.000
Messenger 1.300
Instagram 1.287
Telegram 550
The most popular social networks in the world as of April 2021, ranked by the number of active users.
Face Book YouTube WhatsApp
Messenger Instagram Telegram
The World's Most Popular Social Media Sites
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