Page 14 - Data Science class 11
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• Ideas/Message: This message can be in the form of an idea or any information a sender wishes to convey.
           • Encoding: Sending a message in the form of text, signs, symbols or any other visual which the receiver has to decode
           to know its actual meaning.


                                              Feedback            Sender




                                 Decoding                                 Ideas/Message

                                                      Elements of
                                                    Communication



                                   Receiver                               Encoding

                                                  Communication
                                                     Channel

           • Communication Channel: Is the medium used to deliver a message. So, now we can send messages through e-mail,
           voice mail, social websites, etc.
           • Receiver: Can be any person, group or an organisation that interprets the message conveyed by a sender. Also a
           receiver needs to be smart enough to understand exact meaning of the message sent.

           • Decoding: The receiver has to extract the meaning from the text, signs or symbols sent by the sender and find out
           its actual meaning.
           • Feedback: It is the process in which the receiver and the sender are ensuring that they understood each other
           correctly.


                7Cs of Communication

        Communication is a two-way exchange of information, i.e. give and take. Speaking and writing to someone are examples
        of giving information. Reading and  listening to someone are examples of taking  information. Following the  basic
        principles of professional communication skills will enable effective communication. Following are the 7Cs of effective
        communication:
                                                        Concise
                        Clear                                                            Concrete
                Avoid complex words &           Keep it to the point. Avoid     Be specific. Use facts & figures
                                                 filler words like 'basically',
                       phrases                                                     to support your message
                                                        'like', etc.


                       Correct                         Coherent                          Complete
                 Use correct spellings,         Use words that make sense.       The message should contain
                grammar and language              Stick to the main topic            all the information




                                                       Courteous
                                                 Be polite and respectful





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