Page 108 - KEC Khaitan C6 Flipbook
P. 108
3. Versatility
A versatile logo looks great everywhere—on packaging, social media, black-and-white prints,
and even on clothes.
Why it's important:
∑ Should work in colour and black & white.
∑ Should look good on different backgrounds (light or dark).
∑ Can be used on products, posters, websites, and social media.
4. Relevance
A logo should represent the brand's identity. If a logo doesn’t match the company’s purpose,
people might not understand what the business does.
Why it's important:
∑ Helps people understand what the brand is about.
∑ Creates a strong connection between the logo and the business.
∑ Makes the brand’s message clear.
DESIGNING A LOGO
This logo consists of two main elements:
1 A Graduation Cap.
.
2 . The text ORANGE.
Follow the steps to create a Logo:
Step 1 Open Adobe Illustrator.
Step 2 Click on File New.
Step 3 Choose the Artboard Size.
Step 4 Click on Create.
Step 5 Select the Pen Tool (P) from the Toolbar.
Step 6 Draw the top of the cap by clicking four anchor points to form a parallelogram, close
the shape, and fill it with black
Step 7 Draw a small curved base below the cap using the Pen Tool (P) and fill it with black.
Step 8 Draw a vertical black line from the left side of the cap using the Pen Tool (P), then add
a small tassel shape at the bottom and align it properly.
Step 9 Select the Type Tool (T), click on the artboard, and type ORANGE. Set font and fill it with
orange colour.
106 Premium Edition-VI

