Page 117 - KEC Khaitan C6 Flipbook
P. 117

PART 3: DESIGNING THE POSTER

                 Sample Poster Design:




























                 Step-by-Step Instructions:

                 1.  Set Up the Poster Document

                         Create a new document (24 x 36 inches for a standard poster).
                         Choose a resolution of 300 DPI for high-quality printing.

                 2.  Add Branding Elements

                         Place your logo and brand name at the top or in a prominent position on the poster.
                         Add a call-to-action (e.g., “Shop Now,” “Learn More,” or “Join Us”) to engage the audience.

                 3.  Design Visuals

                         Choose a color scheme that reflects your brand’s image and personality.
                         Use large, clear images that support your message and add visual appeal.

                         Experiment with typography to create a striking visual hierarchy for the poster (e.g., large
                         text for the headline, smaller text for details).

                 4.  Final Adjustments and Review
                         Ensure the text is legible from a distance and the poster is visually balanced.

                         Review for any errors and ensure all the branding elements align.


                 Quick Tips:

                    ∑  Keep the design simple and clear; cluttered designs can confuse the viewer.
                    ∑  Use high contrast between background and text to make information stand out.

                    ∑  Consistency  is key—ensure  the color palette,  fonts, and logo  design  are unified  across  all
                     materials (business card, logo, and poster).



                                                                     Branding (Logo, Poster and Visiting Card Designing)  115
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