Page 115 - KEC Khaitan C6 Flipbook
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HANDS-ON PROJECT



                 PROJECT NAME: Branding (Logo, Poster & Visiting Card Designing)

                 Software Used: Adobe Illustrator
                 Objective:

                 By the end of this project, students will:
                    ∑  Learn how to design a professional-looking logo, business card, and poster for a fictional

                     brand.
                    ∑  Understand basic principles of graphic design, such as alignment, color theory, and typography.

                    ∑  Develop skills in using Adobe Illustrator tools to create cohesive branding materials.


                 PART 1: DESIGNING THE LOGO
                 Sample Logo Design:























                 Step-By-Step Instructions:

                 1.  Open Adobe Illustrator
                         Launch Adobe Illustrator and create a new document (800 x 800 pixels for logo).

                 2.  Conceptualize Your Brand

                         Think about the fictional brand you're creating. Consider the type of business: Is it a food
                         brand, clothing, tech, or something else?

                         Choose a brand name and decide on its values or mission, as these will influence your
                         logo’s design.
                 3.  Create the Logo

                         Start with basic shapes using the "Shape Tool" (circles, squares, etc.).

                         Experiment with combining shapes using the "Pathfinder Tool" for a clean and simple
                         design.



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