Page 116 - KEC Khaitan C6 Flipbook
P. 116
Use the "Text Tool" to add the brand name in a suitable font. You can play around with
font styles, but keep it legible and simple.
Apply colors that reflect your brand’s personality (e.g., bright colors for a youthful brand,
dark for a corporate brand).
4. Refine the Logo
Ensure the logo looks good in black and white as well as color.
Adjust the elements for symmetry and balance.
Consider scalability; your logo should be recognizable whether it’s small or large.
PART 2: DESIGNING THE BUSINESS CARD
Sample Business Card Design:
Step-By-Step Instructions:
1. Set Up the Business Card Layout
Create a new document in Adobe Illustrator (standard business card size: 3.5 x 2 inches).
Set up the bleed (0.125 inches) for printing.
2. Add Elements to the Business Card
Place your logo on the front side of the business card.
Add your fictional company name, tagline (if any), and contact information (phone
number, email, address).
Use simple, legible fonts and keep the layout minimal to maintain a professional
appearance.
3. Apply Color and Design
Ensure the colors of the business card match the branding established in your logo.
Add any additional design elements like icons or patterns that align with your brand’s
identity.
4. Refine and Review
Adjust the alignment of the text and elements for balance.
Make sure all contact information is correct and easy to read.
114 Premium Edition-VI

