Page 115 - KEC Khaitan C6 Flipbook
P. 115
HANDS-ON PROJECT
PROJECT NAME: Branding (Logo, Poster & Visiting Card Designing)
Software Used: Adobe Illustrator
Objective:
By the end of this project, students will:
∑ Learn how to design a professional-looking logo, business card, and poster for a fictional
brand.
∑ Understand basic principles of graphic design, such as alignment, color theory, and typography.
∑ Develop skills in using Adobe Illustrator tools to create cohesive branding materials.
PART 1: DESIGNING THE LOGO
Sample Logo Design:
Step-By-Step Instructions:
1. Open Adobe Illustrator
Launch Adobe Illustrator and create a new document (800 x 800 pixels for logo).
2. Conceptualize Your Brand
Think about the fictional brand you're creating. Consider the type of business: Is it a food
brand, clothing, tech, or something else?
Choose a brand name and decide on its values or mission, as these will influence your
logo’s design.
3. Create the Logo
Start with basic shapes using the "Shape Tool" (circles, squares, etc.).
Experiment with combining shapes using the "Pathfinder Tool" for a clean and simple
design.
Branding (Logo, Poster and Visiting Card Designing) 113

