Page 117 - KEC Khaitan C6 Flipbook
P. 117
PART 3: DESIGNING THE POSTER
Sample Poster Design:
Step-by-Step Instructions:
1. Set Up the Poster Document
Create a new document (24 x 36 inches for a standard poster).
Choose a resolution of 300 DPI for high-quality printing.
2. Add Branding Elements
Place your logo and brand name at the top or in a prominent position on the poster.
Add a call-to-action (e.g., “Shop Now,” “Learn More,” or “Join Us”) to engage the audience.
3. Design Visuals
Choose a color scheme that reflects your brand’s image and personality.
Use large, clear images that support your message and add visual appeal.
Experiment with typography to create a striking visual hierarchy for the poster (e.g., large
text for the headline, smaller text for details).
4. Final Adjustments and Review
Ensure the text is legible from a distance and the poster is visually balanced.
Review for any errors and ensure all the branding elements align.
Quick Tips:
∑ Keep the design simple and clear; cluttered designs can confuse the viewer.
∑ Use high contrast between background and text to make information stand out.
∑ Consistency is key—ensure the color palette, fonts, and logo design are unified across all
materials (business card, logo, and poster).
Branding (Logo, Poster and Visiting Card Designing) 115

