Page 108 - KEC Khaitan C6 Flipbook
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3. Versatility
                  A versatile logo looks great everywhere—on packaging, social media, black-and-white prints,

                  and even on clothes.
                  Why it's important:

                     ∑  Should work in colour and black & white.

                     ∑  Should look good on different backgrounds (light or dark).
                     ∑  Can be used on products, posters, websites, and social media.


                  4. Relevance

                  A logo should represent the brand's identity. If a logo doesn’t match the company’s purpose,
                  people might not understand what the business does.
                  Why it's important:

                     ∑  Helps people understand what the brand is about.

                     ∑  Creates a strong connection between the logo and the business.

                     ∑  Makes the brand’s message clear.



                            DESIGNING A LOGO

                  This logo consists of two main elements:

                  1   A Graduation Cap.
                   .
                  2 . The text ORANGE.
                  Follow the steps to create a Logo:


                  Step  1   Open Adobe Illustrator.
                  Step  2   Click on File   New.

                  Step  3   Choose the Artboard Size.

                  Step  4   Click on Create.

                  Step  5   Select the Pen Tool (P) from the Toolbar.

                  Step  6   Draw the top of the cap by clicking four anchor points to form a parallelogram, close
                            the shape, and fill it with black

                  Step  7   Draw a small curved base below the cap using the Pen Tool (P) and fill it with black.

                  Step  8   Draw a vertical black line from the left side of the cap using the Pen Tool (P), then add
                            a small tassel shape at the bottom and align it properly.
                  Step  9    Select the Type Tool (T), click on the artboard, and type ORANGE. Set font and fill it with

                            orange colour.



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