Page 106 - KEC Khaitan C6 Flipbook
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∑  Increases Value: Branded products often cost more because people believe they are better
                      quality. For example, branded shoes cost more than local ones.

                     ∑  Creates Loyal Customers: If you love a mobile brand, you might always choose it over others.
                      This means the brand has earned your trust.
                  	   Example: Think about your school  uniform – it makes your school different and  special.

                      Branding does the same for businesses, making them stand out.



                            TYPES OF BRANDING


                  There are different types of branding, and each has a special purpose. Let’s look at some common
                  ones:

                  1. CORPORATE BRANDING

                  Corporate branding is when a big company creates a strong and unique identity that people can
                  easily recognise. It helps companies build a strong image and attract loyal customers.

                  Example: Apple –  The bitten  apple  logo, stylish products,  and high quality
                  make it a trusted and famous brand.


                  2. PERSONAL BRANDING

                  Personal branding is when a person creates a unique identity and becomes famous for their skills
                  or work. It helps people stand out in their field and gain followers or fans.
                  Example: Cristiano Ronaldo – His name, logo (CR7), and playing style make
                  him a world-famous footballer.


                  3. PRODUCT BRANDING

                  Product branding is when a specific product gets its own name, logo, design, and special features
                  that make it different from others. It makes the product memorable, so people keep buying it.

                  Example: Coca-Cola  – The red colour,  special  bottle  shape,  and unique
                  taste make it a well-known drink.


                  4. SERVICE BRANDING
                  Service branding is used by businesses that offer services instead of physical products. It helps
                  people  trust and choose their service. It helps service providers build  a good  reputation  and

                  attract more customers.
                  Example: Uber – The easy-to-use app, fast service, and black-and-white
                  logo make Uber a popular taxi service.









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