Page 106 - KEC Khaitan C6 Flipbook
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∑ Increases Value: Branded products often cost more because people believe they are better
quality. For example, branded shoes cost more than local ones.
∑ Creates Loyal Customers: If you love a mobile brand, you might always choose it over others.
This means the brand has earned your trust.
Example: Think about your school uniform – it makes your school different and special.
Branding does the same for businesses, making them stand out.
TYPES OF BRANDING
There are different types of branding, and each has a special purpose. Let’s look at some common
ones:
1. CORPORATE BRANDING
Corporate branding is when a big company creates a strong and unique identity that people can
easily recognise. It helps companies build a strong image and attract loyal customers.
Example: Apple – The bitten apple logo, stylish products, and high quality
make it a trusted and famous brand.
2. PERSONAL BRANDING
Personal branding is when a person creates a unique identity and becomes famous for their skills
or work. It helps people stand out in their field and gain followers or fans.
Example: Cristiano Ronaldo – His name, logo (CR7), and playing style make
him a world-famous footballer.
3. PRODUCT BRANDING
Product branding is when a specific product gets its own name, logo, design, and special features
that make it different from others. It makes the product memorable, so people keep buying it.
Example: Coca-Cola – The red colour, special bottle shape, and unique
taste make it a well-known drink.
4. SERVICE BRANDING
Service branding is used by businesses that offer services instead of physical products. It helps
people trust and choose their service. It helps service providers build a good reputation and
attract more customers.
Example: Uber – The easy-to-use app, fast service, and black-and-white
logo make Uber a popular taxi service.
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