Page 105 - KEC Khaitan C6 Flipbook
P. 105
BRANDING (LOGO, POSTER AND CHAPTER
VISITING CARD DESIGNING) B4
LEARNING OUTCOMES
The student will be able to:
Understand Branding. -Learn about different types of Branding.
Understand about a logo. Design a logo.
Understand about a Business card. Design and format business cards.
Design posters. Export and finalize designs.
Branding gives businesses a unique identity with logos and colours. This chapter teaches you to
design logos, business cards, and posters in Adobe Illustrator and save them for printing or
online use.
BRANDING
Branding is like giving a business, product, or person a special identity so that people can easily
recognise them. It’s similar to how you have a name, favourite colour, and a unique style that
make you different from others.
WHY IS BRANDING IMPORTANT?
Branding is important because it helps people recognise, trust, and choose a business or product.
Here’s why:
∑ Easy to Recognise: Just like you know McDonald’s from its golden ‘M’ logo, branding helps
people quickly identify a business.
∑ Builds Trust: If you always use the same toothpaste and like it, you trust that brand and buy
it again.
∑ Attracts More People: A famous brand makes people want to buy from it. That’s why many
people love brands like Nike, Apple, and Coca-Cola.
∑ Makes a Business Special: Many chocolate brands exist, but Cadbury stands out because of
its purple wrapper and yummy taste.
Branding (Logo, Poster and Visiting Card Designing) 103

