Page 26 - KEC Khaitan C8.2 Flipbook
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TYPES OF E-COMMERCE
Buying and selling of goods involves different types of people with different needs. This creates
different categories of e-commerce. Let us take a look at these different categories.
Business-to-Business (B2B)
If a company buys or sells products or services to other companies online through a sales portal,
it is known as the business-to-business model of e-commerce.
Example: https://www.indiamart.com/, https://www.tradeindia.com/ etc.
Business-to-Consumer (B2C)
When a website is established by a company to sell its products and services to consumers, it is
known as the business-to-consumer (B2C) model of e-commerce.
Example: www.amazon.in, www.voltas.in
Consumer-to-Consumer (C2C)
There are various websites that allow buying and selling between the consumers. They offer online
auctions where one can buy and sell products.
Example: www.quikr.in, www.olx.com, etc.
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