Page 51 - KEC Khaitan C8.2 Flipbook
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SOCIAL MEDIA PLATFORMS
                                                             AI is  extensively  used  in social  media  platforms to
                                                             serve  personalised  content.  These  sites  monitor  the
                                                             way you use the features that they provide and record
                                                             the way you use them. This data is used to create ads
                                                             that are customised according to your preferences.

                                                             For example, the social networking site Facebook uses
                                                             AI to  detect  content  having graphic  violence,  etc. It
                                                             also helps understand the psychology of a person.

                 BANKING AND FINANCIAL SECTOR

                 AI helps banks and financial sectors in various ways. AI predicts future scenarios by analysing
                 past user experiences. This enables banks to predict future outcomes and trends. It also helps
                 banks identify fraud and detect anti-money laundering patterns.
                 AI assistants, such as chatbots, use artificial intelligence
                 to  generate  personalised financial  advice  and natural
                 language processing to provide instant, self-help customer
                 service.


                 E-COMMERCE
                 AI in e-commerce helps in interactive and personalised
                 buying  experience.  With  the  AI-enabled  systems,
                 companies can see their customer’s preferences and can
                 boost  their sales by  reliable  and customised  shopping
                 experiences. AI helps in the real-time database analysis
                 to predict the number of customers willing to buy a new
                 product, and it also helps in running a cashierless store.


                                                             AUTONOMOUS VEHICLES

                                                             The Autonomous  vehicles or self-driving cars use
                                                             cameras, radars,  sensors and artificial  intelligence
                                                             to  travel from one place  to  another without  human
                                                             intervention.  Autonomous  Driving  is one of the key
                                                             applications  of AI. The sensors  generate  massive
                                                             amount of data to make decisions like humans.


                 SECURITY AND SURVEILLANCE
                 For security and surveillance, AI program functions by using

                 Computer Vision. The video surveillance cameras have AI
                 programs that analyse images  and audio  in order to
                 recognise  humans, various  objects,  vehicles  and  actions.




                                                                                        Fields of Artificial Intelligence  49
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