Page 92 - KEC Khaitan C8.3 Flipbook
P. 92
TYPES OF MERCHANDISE DESIGN
1. Visual Merchandising
Visual merchandising is about arranging and presenting products in stores to attract customers.
It focuses on store layouts, lighting, window displays and decorations. It helps increase sales by
making products look appealing and easy to find in stores.
2. Retail Merchandising
Retail merchandising is the designing and promoting of products in physical stores. It involves
posters, banners, packaging and shelf displays that help products stand out. Good retail
merchandising makes a product more noticeable, increasing the chances of a sale.
3. Digital Merchandising
Digital merchandising is about promoting products online through websites, advertisements
and social media. Since many people shop online, digital merchandising helps brands market
their products to a global audience. It helps businesses attract more customers worldwide and
increase online sales.
4. Product Merchandising
Product merchandising is about creating unique designs for products to make them more
attractive and valuable. These designs can be printed on T-shirts, mugs, phone cases, stickers
and posters. It makes products more appealing and increases their market value.
KEY ELEMENTS OF EFFECTIVE MERCHANDISE DESIGN
For a merchandise design to be successful, it must follow these key elements:
1. Attractive Colours
Colours play a big role in catching attention. Bright colours make designs look fun and exciting,
while soft colours give a calm and elegant look.
Example: A red and yellow sale poster stands out more than a plain white one.
2. Clear Fonts and Text
The text on merchandise should be easy to read and match the theme of the design.
Example: A fun handwritten font works well for kids’ products, while a bold and clean font is better
for business branding.
3. High-Quality Images
Using sharp and clear images makes a design look professional and more appealing. Blurry
images can lower the quality of a product.
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