Page 92 - KEC Khaitan C8.3 Flipbook
P. 92

TYPES OF MERCHANDISE DESIGN

                  1. Visual Merchandising

                  Visual merchandising is about arranging and presenting products in stores to attract customers.
                  It focuses on store layouts, lighting, window displays and decorations. It helps increase sales by
                  making products look appealing and easy to find in stores.


                  2. Retail Merchandising
                  Retail merchandising is the designing and promoting of products in physical stores. It involves

                  posters,  banners, packaging  and  shelf displays  that  help  products  stand  out.  Good  retail
                  merchandising makes a product more noticeable, increasing the chances of a sale.


                  3. Digital Merchandising
                  Digital  merchandising  is about  promoting  products  online through websites,  advertisements
                  and social media. Since many people shop online, digital merchandising helps brands market
                  their products to a global audience. It helps businesses attract more customers worldwide and
                  increase online sales.


                  4. Product Merchandising

                  Product  merchandising  is about  creating  unique  designs  for  products  to make  them more
                  attractive and valuable. These designs can be printed on T-shirts, mugs, phone cases, stickers
                  and posters. It makes products more appealing and increases their market value.


                  KEY ELEMENTS OF EFFECTIVE MERCHANDISE DESIGN

                  For a merchandise design to be successful, it must follow these key elements:


                  1. Attractive Colours
                  Colours play a big role in catching attention. Bright colours make designs look fun and exciting,
                  while soft colours give a calm and elegant look.

                  Example: A red and yellow sale poster stands out more than a plain white one.


                  2. Clear Fonts and Text

                  The text on merchandise should be easy to read and match the theme of the design.
                  Example: A fun handwritten font works well for kids’ products, while a bold and clean font is better
                  for business branding.


                  3. High-Quality Images

                  Using sharp and clear images  makes  a design  look professional  and more appealing.  Blurry
                  images can lower the quality of a product.





                   90   Premium Edition-VIII
   87   88   89   90   91   92   93   94   95   96   97