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TYPES OF DIGITAL PRINTING
Digital printing has different types depending on what is being printed and where it is used. Here
are the main types explained in a simple way:
1. Offset Lithography Printing
Offset lithography printing is a method where ink is transferred from a metal
plate to a rubber sheet and then onto paper. It is widely used for printing
newspapers, books and magazines because it produces high-quality images
and text.
2. Flexography Printing
Flexography printing is a process that uses flexible rubber plates to
print on materials like plastic, cardboard, and food packaging. It is
often used for labels, shopping bags, and cartons as it dries quickly
and prints on various surfaces.
3. Screen Printing
Screen printing is a technique where ink is pushed through a stencil
(screen) to create bold and colourful designs on T-shirts, posters,
banners, and fabric. It is best for customised clothing and promotional
materials.
4. Inkjet Printing
Inkjet printing is a digital printing method that sprays tiny ink droplets
onto paper or other materials. It is commonly used in home and office
printers for printing documents, images and school projects.
5. Laser Printing
Laser printing is a fast and efficient method that uses a laser beam and toner
powder to produce sharp and clear prints. It is commonly used for business
documents, office work, and high-speed printing.
MERCHANDISE DESIGN
Merchandise design is the process of creating visuals for products to make them attractive,
appealing, and marketable. These designs can be printed on T-shirts, mugs, posters, packaging
and advertisements to promote a brand or product. It plays a key role in marketing, retail and
online sales.
Introduction to Digital Print Media 89

