Page 51 - KEC Khaitan C8.4 Flipbook
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SOCIAL MEDIA PLATFORMS
AI is extensively used in social media platforms to
serve personalised content. These sites monitor the
way you use the features that they provide and record
the way you use them. This data is used to create ads
that are customised according to your preferences.
For example, the social networking site Facebook uses
AI to detect content having graphic violence, etc. It
also helps understand the psychology of a person.
BANKING AND FINANCIAL SECTOR
AI helps banks and financial sectors in various ways. AI predicts future scenarios by analysing
past user experiences. This enables banks to predict future outcomes and trends. It also helps
banks identify fraud and detect anti-money laundering patterns.
AI assistants, such as chatbots, use artificial intelligence
to generate personalised financial advice and natural
language processing to provide instant, self-help customer
service.
E-COMMERCE
AI in e-commerce helps in interactive and personalised
buying experience. With the AI-enabled systems,
companies can see their customer’s preferences and can
boost their sales by reliable and customised shopping
experiences. AI helps in the real-time database analysis
to predict the number of customers willing to buy a new
product, and it also helps in running a cashierless store.
AUTONOMOUS VEHICLES
The Autonomous vehicles or self-driving cars use
cameras, radars, sensors and artificial intelligence
to travel from one place to another without human
intervention. Autonomous Driving is one of the key
applications of AI. The sensors generate massive
amount of data to make decisions like humans.
SECURITY AND SURVEILLANCE
For security and surveillance, AI program functions by using
Computer Vision. The video surveillance cameras have AI
programs that analyse images and audio in order to
recognise humans, various objects, vehicles and actions.
Fields of Artificial Intelligence 49

