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    Step  2   Choose PDF or EPS format.

                     Step  3   Set resolution to High Quality for sharp printing.

                     Step  4   Click Save and now your file is ready to print.

                     Saving for Digital Use
                     When we want to share our design on a phone, website, or social media, we save it in a format

                     that loads fast and looks good on screens.

                     Step  1   Go to File   Export   Export As.
                     Step  2   Choose PNG, JPG, or SVG format.

                     Step  3   Set resolution to 72 or 150 DPI (good for fast loading).

                     Step  4   Click Export and your file is ready for sharing online.

                     INCORPORATING SOCIAL MEDIA ICONS AND OTHER FINISHING TOUCHES
                     When making a logo, business card, or poster, adding social media icons (Facebook, Instagram,
                     YouTube) helps people find more details. Before finishing, we should check if everything looks neat
                     and easy to read.

                     Adding Social Media Icons
                     Download free social media icons (Facebook, Instagram, YouTube) from websites like Freepik or

                     Flaticon. Open Adobe Illustrator, go to File     Place, select the icons, and position them neatly
                     on your design.

                     Final Touches

                     Make sure everything looks good and easy to read. Check if the text and images are aligned
                     properly, spaced evenly, and have the right colours. Add effects like drop shadows to make
                     important parts stand out. Your design is now ready.

                          REVISIT

                      ▶  Branding is like giving a business, product, or person a special identity so that people can easily recognise them.
                      ▶  Logos should be simple, scalable, versatile, and relevant.
                      ▶  Business cards share contact information professionally.
                      ▶  Posters visually communicate messages to a large audience.
                      ▶   Different branding types include corporate, product, and personal branding,service branding,retail branding,
                         online branding.
                      ▶  Effective branding builds customer trust and loyalty.
                      ▶  Consistent colors and fonts strengthen a brand’s identity.
                      ▶  Adobe Illustrator helps create professional branding materials.
                      ▶  Exporting designs in PDF or PNG ensures high-quality printing and sharing.
                      ▶  Social media icons on posters and business cards improve online reach.

                                                                         Branding (Logo, Poster and Visiting Card Designing)  113

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