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    5. RETAIL BRANDING

                         Retail branding is when shops and stores create a special identity that makes people remember
                        them. It helps stores attract more customers and stand out from competitors.
                         Example: McDonald’s  – The golden  ‘M’  logo  and  delicious  burgers
                        make it a famous fast-food chain.

                      6. ONLINE BRANDING

                         Online branding is used by businesses, influencers, and content creators who work mainly on
                        the internet. It helps online businesses and influencers grow their audience.
                         Example: YouTube – The red-and-white logo, play button icon, and
                        video-sharing platform make it one of the most popular websites.

                                WHAT IS A LOGO?

                      A logo is a special symbol, design, or picture that represents a brand, business, or organisation.

                      It helps people quickly recognise a company without even reading its name.

                      CHARACTERISTICS OF A GOOD LOGO

                      A good logo should have these special features:

                      1. Simplicity
                          A simple logo is easy to identify, remember, and understand. If a logo is too complicated,

                        people might forget it or find it confusing.
                          Why it's important:

                        ∑  Easy to recognise, even from a distance.

                        ∑  People can remember it quickly.
                        ∑  Looks clean and professional.

                      2. Scalability

                           A logo should look good no matter how big or small it is. Whether it’s on a tiny business card
                        or a huge billboard, the details must stay clear.

                           Why it's important:
                        ∑  The logo should be clear and readable at any size.

                        ∑  Businesses use their logos in many places (websites, social media, T-shirts, billboards).

                        ∑  A good logo should never lose quality when resized.

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