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    BRANDING (LOGO, POSTER AND                                                             CHAPTER

                      VISITING CARD DESIGNING)                                                              B4

                          LEARNING OUTCOMES

                         The student will be able to:
                            understand branding.                              learn about different types of branding.
                            understand about a logo.                          design a logo.
                            understand about a business card.                 design and format business cards.
                            design posters.                                   export and finalize designs.

                      Branding gives businesses a unique identity with logos and colours. This chapter teaches you to
                      design logos, business cards, and posters in Adobe Illustrator and save them for printing or

                      online use.

                                BRANDING

                      Branding is like giving a business, product, or person a special identity so that people can easily
                      recognise them. It’s similar to how you have a name, favourite colour, and a unique style that
                      make you different from others.

                      WHY IS BRANDING IMPORTANT?

                      Branding is important because it helps people recognise, trust, and choose a business or product.
                      Here’s why:

                         ∑  Easy to Recognise: Just like you know McDonald’s from its golden ‘M’ logo, branding helps
                          people quickly identify a business.

                         ∑  Builds Trust: If you always use the same toothpaste and like it, you trust that brand and buy
                          it again.

                         ∑  Attracts More People: A famous brand makes people want to buy from it. That’s why many
                          people love brands like Nike, Apple, and Coca-Cola.
                         ∑  Makes a Business Special: Many chocolate brands exist, but Cadbury stands out because of
                          its purple wrapper and yummy taste.

                      104   Premium Edition-VI

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