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    Use the "Text Tool" to add the brand name in a suitable font. You can play around with
                             font styles, but keep it legible and simple.

                             Apply colors that reflect your brand’s personality (e.g., bright colors for a youthful brand,
                             dark for a corporate brand).
                     4.  Refine the Logo

                             Ensure the logo looks good in black and white as well as color.

                             Adjust the elements for symmetry and balance.
                             Consider scalability; your logo should be recognizable whether it’s small or large.

                     PART 2: DESIGNING THE BUSINESS CARD

                     Sample Business Card Design:

                     Step-By-Step Instructions:

                     1.  Set Up the Business Card Layout
                             Create a new document in Adobe Illustrator (standard business card size: 3.5 x 2 inches).

                             Set up the bleed (0.125 inches) for printing.

                     2.  Add Elements to the Business Card
                             Place your logo on the front side of the business card.
                             Add  your fictional  company  name, tagline  (if any), and contact  information  (phone

                             number, email, address).
                             Use simple,  legible  fonts and keep  the layout  minimal  to  maintain  a professional
                             appearance.

                     3.  Apply Color and Design
                             Ensure the colors of the business card match the branding established in your logo.

                             Add any additional design elements like icons or patterns that align with your brand’s
                             identity.

                     4.  Refine and Review
                             Adjust the alignment of the text and elements for balance.

                             Make sure all contact information is correct and easy to read.

                                                                         Branding (Logo, Poster and Visiting Card Designing)  115

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