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    HANDS-ON PROJECT

                      PROJECT NAME: Branding (Logo, Poster & Visiting Card Designing)

                      Software Used: Adobe Illustrator
                      Objective:

                      By the end of this project, students will:
                         ∑  Learn how to design a professional-looking logo, business card, and poster for a fictional

                          brand.
                         ∑  Understand basic principles of graphic design, such as alignment, color theory, and typography.

                         ∑  Develop skills in using Adobe Illustrator tools to create cohesive branding materials.

                      PART 1: DESIGNING THE LOGO
                      Sample Logo Design:

                      Step-By-Step Instructions:

                      1.  Open Adobe Illustrator
                              Launch Adobe Illustrator and create a new document (800 x 800 pixels for logo).

                      2.  Conceptualize Your Brand

                              Think about the fictional brand you're creating. Consider the type of business: Is it a food
                              brand, clothing, tech, or something else?

                              Choose a brand name and decide on its values or mission, as these will influence your
                              logo’s design.
                      3.  Create the Logo

                              Start with basic shapes using the "Shape Tool" (circles, squares, etc.).

                              Experiment with combining shapes using the "Pathfinder Tool" for a clean and simple
                              design.

                       114  Premium Edition-VI

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