Basic HTML Version

|  | Table of Contents |  | View Full Version

Page 109 - 2615_KEC
P. 109

    3. Versatility
                          A versatile logo looks great everywhere—on packaging, social media, black-and-white prints,

                       and even on clothes.
                          Why it's important:

                       ∑  Should work in colour and black & white.

                       ∑  Should look good on different backgrounds (light or dark).
                       ∑  Can be used on products, posters, websites, and social media.

                     4. Relevance

                          A logo should represent the brand's identity. If a logo doesn’t match the company’s purpose,
                       people might not understand what the business does.
                          Why it's important:

                       ∑  Helps people understand what the brand is about.

                       ∑  Creates a strong connection between the logo and the business.

                       ∑  Makes the brand’s message clear.

                               DESIGNING A LOGO

                     This logo consists of two main elements:

                     1   A Graduation Cap.
                     .
                     2 . The text ORANGE.
                     Follow the steps to create a Logo:

                     Step  1   Open Adobe Illustrator.
                     Step  2   Click on File   New.

                     Step  3   Choose the Artboard Size.

                     Step  4   Click on Create.

                     Step  5   Select the Pen Tool (P) from the Toolbar.

                     Step  6   Draw the top of the cap by clicking four anchor points to form a parallelogram, close
                               the shape, and fill it with black

                     Step  7   Draw a small curved base below the cap using the Pen Tool (P) and fill it with black.

                     Step  8   Draw a vertical black line from the left side of the cap using the Pen Tool (P), then add
                               a small tassel shape at the bottom and align it properly.
                     Step  9    Select the Type Tool (T), click on the artboard, and type ORANGE. Set font and fill it with

                               orange colour.

                                                                         Branding (Logo, Poster and Visiting Card Designing)  107

| 104 105 106 107 108 109 110 111 112 113 114 |