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    3. Corporate Posters
                         Corporate posters are used by businesses to advertise their products, services, or company

                      values. They help companies attract customers.
                         Example: A poster for a new mobile phone showing its features and price.

                     4. Event Posters

                         Event  posters give  details  about  upcoming  events  like  concerts,  sports  matches,  or school
                      functions. They tell people when and where the event will happen.
                         Example: A school annual day poster with the event date and programme schedule.

                     5. Movie Posters

                         Movie posters are designed to promote films and attract audiences. They show the movie title,
                      main characters, and release date.

                         Example: A poster of a superhero movie with the main character and exciting action scenes.

                     6. Minimalist Posters
                         Minimalist posters use very few words and simple designs but still deliver a strong message.
                      They are clean, neat, and easy to understand.

                         Example: A poster with the words Stay Positive in bold letters on a plain background.

                     CREATE POSTER
                     Follow the steps to create a Poster:

                     Step  1   Open Adobe Illustrator.
                     Step  2   Click on File   New, set the Artboard Size (e.g., A4 (210x297 mm) or Custom Size),
                               and click Create.

                     Step  3   Select  the  Rectangle Tool (M)  and  draw a  background  shape  covering  the  entire
                               artboard. Fill it with a solid colour or gradient.

                     Step  4   Add your Logo by clicking File   Place, selecting the logo file, and positioning it in a
                               corner.

                     Step  5   Insert Graphics or Images using File   Place or create vector shapes using the Pen Tool
                               (P) & Shape Tools to enhance the design.

                     Step  6   Select the Type Tool (T), click on the artboard, and type the Title, Subtitle, or Tagline.
                               Choose a bold, readable font and set an appropriate colour.

                     Step  7   Apply Effects and Shadows using Effect   Stylize   Drop Shadow to make elements
                               stand out.

                     Step  8   Align all elements properly using the Selection Tool (V) and Align Panel (Window   Align).

                                                                         Branding (Logo, Poster and Visiting Card Designing)  111

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