Basic HTML Version

|  | Table of Contents |  | View Full Version

Page 107 - 2615_KEC
P. 107

    ∑  Increases Value: Branded products often cost more because people believe they are better
                         quality. For example, branded shoes cost more than local ones.

                        ∑  Creates Loyal Customers: If you love a mobile brand, you might always choose it over others.
                         This means the brand has earned your trust.
                     	   Example: Think about your school  uniform – it makes your school different and  special.

                         Branding does the same for businesses, making them stand out.

                               TYPES OF BRANDING

                     There are different types of branding, and each has a special purpose. Let’s look at some common
                     ones:

                     1. CORPORATE BRANDING
                        Corporate branding is when a big company creates a strong and unique identity that people
                       can easily recognise. It helps companies build a strong image and attract loyal customers.

                        Example: Apple – The bitten apple logo, stylish products, and high quality
                       make it a trusted and famous brand.

                     2. PERSONAL BRANDING

                        Personal branding is when a person creates a unique identity and becomes famous for their
                       skills or work. It helps people stand out in their field and gain followers or fans.
                        Example: Cristiano Ronaldo – His name, logo (CR7), and playing style make
                       him a world-famous footballer.

                     3. PRODUCT BRANDING

                        Product  branding is  when  a specific  product  gets  its  own name, logo, design,  and special
                       features that make it different from others. It makes the product memorable, so people keep
                       buying it.

                        Example: Coca-Cola – The red colour, special bottle shape, and unique
                       taste make it a well-known drink.

                     4. SERVICE BRANDING
                        Service branding is used by businesses that offer services instead of physical products. It helps

                       people trust and choose their service. It helps service providers build a good reputation and
                       attract more customers.
                        Example: Uber – The easy-to-use app, fast service, and black-and-white

                       logo make Uber a popular taxi service.

                                                                         Branding (Logo, Poster and Visiting Card Designing)  105

| 102 103 104 105 106 107 108 109 110 111 112 |