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    Be kind and respectful—treat others as you’d like to be treated.

                       Never share personal details like your address, phone number or school without permission.
                       Report harmful or upsetting content or behaviour.

                          PURE
                          FACT       95% of cybersecurity breaches are caused by human error.

                               THE IMPACT OF SOCIAL MEDIA ON SELF-IMAGE AND SELF-ESTEEM

                     Social media plays a big role in shaping how individuals view themselves and how they feel about
                     who they are. It can impact self-image and self-esteem. While social media is great for staying
                     connected and having fun, it can also affect mental health in both positive and negative ways.

                     Some positive and negative impacts of social media are:

                                         Positive                                          Negative

                      Self-Expression: Sharing posts  and  photos  helps  Unrealistic Life: Social media often highlights
                      people build confidence in their identity.        only perfect moments, making others feel inferior.
                      Creative  Boost: Seeing  creative  content  inspires  Constant Comparison: Comparing yourself to
                      new ideas and self-belief.                        others online can lower your self-confidence.

                                                                        Attention  Seeking: Getting only a few  likes or
                      Community Support: Connecting with like-minded
                      people makes you feel accepted and proud.         comments  can make  people  feel ignored  and
                                                                        unimportant.

                      Encouraging  Feedback: Likes  and positive  Online Bullying: Hurtful comments and
                      comments boost confidence and motivation.         cyberbullying can cause sadness and rejection.
                      Inspiration: Social media can inspire people to try  Social Exclusion: Feeling left out when not included
                      new things and feel proud of their uniqueness.    in social media groups can hurt self-esteem.

                                                                                                      Digital Presence  77

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