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Social Media Platforms
AI is extensively used in social media platforms to serve personalised content. These sites
monitor the way you use the features that they provide and record the way you use it. This data
is used to create ads that are customised according to your preferences.
For example, social networking site Facebook uses AI to detect content having graphic violence, etc.
It also helps to understand the psychology of a person.
Banking and Financial Sectors
AI helps the banks and financial sectors in various ways. AI predicts the future scenarios by
analysing past user experiences. This way it suggests the banks for the future outcomes and
trends. It also helps banks to identify frauds and detect anti-money laundering patterns.
AI assistants, such as chatbots, use artificial intelligence to generate personalised financial
advice and natural language processing to provide instant, self-help customer service.
Reboot
Write any two uses of AI in banking sector.
34 Premium Edition-VIII

