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Top E-commerce websites are Amazon, Flipkart, Snapdeal, Myntra, Shopclues, etc.
Advantages of E-commerce:
Benefits of e-commerce include its round-the-clock availability, the speed of access, the
wide availability of goods and services for the consumer, easy accessibility and international
reach.
1. Availability: Besides outages or scheduled maintenance, e-commerce sites are available
24/7, allowing visitors to browsing and shop at any time.
2. Speed of access: While shoppers in a physical store can be slowed by crowds, e-commerce
sites run quickly, which is determined by computer and bandwidth considerations on
both consumer devices and e-commerce sites. An e-commerce transaction takes only a
few clicks and sometimes less than five minutes.
3. Lower cost: Pure play e-commerce businesses avoid the cost associated with physical
stores, such as rent, inventory and cashiers, although they may incur shipping and
warehouse costs.
4. Personalisation and product recommendations: E-commerce sites can track visitors’
browse, search and purchase history. They use this data to present useful and
personalized product recommendations and obtain valuable insights about target
markets. Examples include the sections of Amazon product pages labelled “Frequently
bought together” and “Customers who viewed this item also viewed.”
Disadvantages of E-commerce:
1. Limited customer service: If a customer has a question or issue in a physical store,
they can see a clerk, cashier or store manager for help.
2. Not being able to touch or see: While images on a webpage can provide a good sense
about a product, it’s different from experiencing it “directly,” such as sound of a
speakers, picture quality of a TV or trying on a dress.
3. Wait time: If a customer sees an item that he or she likes in a store, the customer
pays for it and then goes home with it. There may be delay in the product to be shipped
to the customer’s address.
4. Security: Skilled hackers can create authentic-looking websites that claim to sell
well-known products store.
68 KVS DELHI REGION 2025
