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# Design Thinking for

Entrepreneurs

Chapter 10

#Chapter Profile

Design Thinking The Role of Innovation in Entrepreneurship
Mindset Design Thinking Process
Design Thinking and Entrepreneurship Sustainable Development Goals
Identifying Global Issues with Design Thinking

Take Off Century #Critical Thinking
21 st
Skills
If your school canteen line is always too long, how would you find out what students are feeling about
it?

DESIGN THINKING

Design thinking is a step-by-step way to solve problems using
practical ideas and creativity. The name comes from how designers
work, but people in many other fields—such as architects,
engineers, and business owners—also use it. Design thinking can
help with any kind of task; it is not only for art or design jobs.

THE ROLE OF INNOVATION IN ENTREPRENEURSHIP

Entrepreneurial innovation means making and using new ideas, products, services, methods, or
business plans that greatly improve a business and add value for everyone involved. It asks us to look
at old ways of doing things, question them, and then find clever answers that fill a gap in the market or
satisfy customer needs. Innovation is more than shiny gadgets—it can also improve how a company
plans, advertises, works day to day, or organises its staff.
Innovation is really about bringing something fresh to customers and making a business grow. It
creates value for buyers, employees, and investors. To succeed, entrepreneurs must spot chances,
take sensible risks, and turn smart ideas into real results.