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Example: "Careem," although a regional ride-hailing service, gained a competitive
edge over global players like Uber in Pakistan by offering cash payments, local
language support, and religious holiday bonuses for drivers.
Lowers costs and boosts revenue: Innovation allows businesses to optimise operations, reduce
waste, and adopt cost-effective technologies—resulting in cost savings and higher profits.

Example: "Ricult," an agri-tech startup in Pakistan, uses data-driven solutions to help
farmers increase crop yield and reduce inefficiencies, contributing to both increased
revenue for farmers and reduced losses.

MINDSET

A mindset is the usual way someone thinks and reacts. In design thinking,
the right mindsets guide how people feel and act while solving problems
together. Without these mindets, changing habits is hard.

Be empathetic: Imagine yourself in someone else’s place to truly know
their feelings and needs.

Be collaborative: Work as a team; many viewpoints spark stronger
ideas.
Be optimistic: Believe solutions are possible, whatever the size of the problem.

Embrace ambiguity: Feel comfortable when details are unclear; be willing to try and learn.
Be curious: Ask questions and seek new information, remembering you are not the end user.

Reframe: Look at the challenge in a fresh way; break old assumptions.
Embrace diversity: Invite people with varied cultures and skills; every voice teaches us something
new.

Make tangible: Sketch, build, or act out ideas so everyone sees the same picture.

Take action: Test your prototypes, note what works, and keep improving.
Changing Entrepreneurial Thinking: A New Mindset for Modern Challenges

Entrepreneurship is no longer just about starting a business; it’s about creating meaningful, innovative,
and sustainable impact. As the world evolves, so must the mindset of entrepreneurs. Changing
entrepreneurial thinking means shifting from traditional business approaches to more dynamic,
purpose-driven, and innovation-focused strategies.
1. From Profit-Cantered to Purpose-Driven

Old entrepreneurial thinking often revolved solely around generating profit. Today, successful
entrepreneurs are those who balance profit with purpose—creating social, environmental, or cultural
value.

Example: Sehat Kahani, a telehealth platform, not only earns revenue but also provides accessible
healthcare to underserved communities, especially women in rural Pakistan.

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