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Organisations around the world have successfully applied design thinking to address diverse global
challenges:

Healthcare: GE Healthcare’s Adventure Series MRI machines transform hospital visits into fun,
stress-free experiences for children.
Sanitation: Clean Team in Ghana used Design Thinking to design in-home toilets that are affordable
and dignified for low-income urban communities.

Poverty Reduction: Innovative livelihood and financial inclusion programs have been created using
design thinking in various developing nations.

Education: The LEGO Foundation’s toolkit helps children learn creative problem-solving through
play, preparing them to tackle future challenges.

Environmental Sustainability: Eco-friendly packaging, waste-reducing strategies, and greener
urban design have emerged from design-led initiatives.

Timeline

Design thinking is a step-by-step way to solve problems using practical ideas and creativity.
Entrepreneurial innovation means making and using new ideas, products, services, methods, or
business plans that greatly improve a business and add value for everyone involved.
Innovation is characterised by creativity, efficiency, and the integration of new technologies.
A mindset is the usual way someone thinks and reacts.
Design thinking process usually involves the following key stages: 1. Empathise, 2. Define, 3. Ideate,
4. Prototype, 5. Test, 6. Reflect, 7. Iterate, and 8. Implement.
Entrepreneurs can apply design thinking in each stage of launching and growing a business.
The Sustainable Development Goals (SDGs) are a universal call to action launched by the United
Nations in 2015 to end poverty, protect the planet, and ensure prosperity for all by 2030.
Design thinking is uniquely positioned to uncover and address global challenges due to its emphasis
on empathy and context.

Choose the correct option.

1. What is the first step in the Design Thinking process?
a. Prototype b. Ideate
c. Empathise d. Test

2. Which of the following best describes entrepreneurial innovation?
a. Using only traditional methods

b. Creating and using new ideas that add value
c. Avoiding market gaps

d. Making random business changes

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