Page 128 - 2502_Pakistan-kifayat_C-8

Business Opportunities: It offers businesses platforms for marketing, customer engagement, and
sales growth.
Creativity and Expression: Users can showcase their talents, hobbies, and opinions, promoting
self-expression and creativity.

Negative Effects of Social Media

While social media offers many benefits, it also comes with challenges and risks that users should be
aware of. Below are some of the common negative effects associated with its use:

Privacy Concerns: Sharing personal information online can lead to privacy breaches and misuse of data.

Cyberbullying: Social media platforms can sometimes be used to harass or bully others, causing
emotional harm.

Addiction and Time-Wasting: Excessive use of social media can lead to addiction, affecting
productivity and real-life social interactions.
Misinformation: False or misleading information can spread quickly, causing confusion and distrust.

Mental Health Issues: Overuse of social media may contribute to anxiety, depression, and low
self-esteem, especially among young users.

Double Tap Century #Technology Literacy
21 st
#Critical Thinking
Skills
State whether these statements are true or false.
1. Online harassment includes harmful behaviours such as cyberbullying, hate
speech, and online abuse.
2. Improper use of computer resources can lead to legal consequences and
reputation damage.
3. Social media has no impact on mental health.

4. Intellectual property means using or distributing copyrighted materials
without permission.

DIGITAL MEDIA BIAS AND MESSAGING

In the digital world, the way information is shared and presented plays a powerful role in shaping
public opinion. This section explains how bias and strategic messaging in digital media can influence
what people see, believe, and respond to.

Digital Media Bias: Digital media bias refers to systematic tendencies within online platforms, news
outlets, and digital content providers to present information in a way that favors certain viewpoints,
ideas, or interests. This bias can be reflected in the selection of stories, the framing of issues,
the language used, and the emphasis placed on particular facts or opinions. It may result from
organisational policies, commercial interests, political affiliations, or algorithmic filtering that shapes
the content audiences see. Such bias affects public understanding by influencing how information is
portrayed and which perspectives are highlighted or suppressed in the digital space.

126 Premium Edition-VIII