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Messaging: Messaging in digital media is the
strategic presentation and communication of
information by media organisations, platforms,
or campaigns to influence audience perceptions
and behaviours. It involves the careful framing
of content, choice of language, imagery, and
channels used to convey specific narratives or
promote particular values. Messaging shapes how
digital content is received and interpreted by the
public, guiding opinions and actions in areas like
politics, marketing, social issues, and public awareness. The construction of messaging often aligns
with broader goals such as persuasion, education, or mobilisation within the digital environment.

Timeline

Digital ethics refers to the moral challenges and responsibilities associated with the use of digital
technologies.

Netiquette refers to the acceptable and expected manners for communication and interaction online.
Copyright refers to the legal protection granted to the creators of original works, such as books,
music, software, and other forms of creative expression.
Plagiarism is the act of using someone else’s work, ideas, or expressions without giving proper credit.
Piracy refers to the unauthorised copying, distribution, or use of copyrighted material, such as movies,
music, software, and digital content.
Information privacy and confidentiality are crucial aspects of managing personal, business, and
sensitive data.

Digital media bias refers to systematic tendencies within online platforms, news outlets, and digital
content providers to present information in a way that favors certain viewpoints, ideas, or interests.
Messaging in digital media is the strategic presentation and communication of information by media
organisations, platforms, or campaigns to influence audience perceptions and behaviours.

Choose the correct option.

1. What does digital ethics primarily focus on?

a. Online games b. Safe computer hardware

c. Moral issues in digital technology use d. Social media design

2. What is the purpose of copyright?

a. To make content free for everyone b. To protect the rights of content creators

c. To promote piracy d. To allow free copying of materials

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