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and social—build lasting trust at minimal cost. Support layers like reputation management, mobile
engagement, influencers, chatbots and social commerce ensure the experience feels relevant on every
screen. By understanding how these parts connect and measuring them against clear goals, marketers
turn a collection of tactics into a single.
Advertising Online
Online advertising is simply paying to display your brand on
websites, apps or video streams. It spreads your message fast
and lets you target only the people you want. Measure success
with views, clicks and the sales that follow. For example, a
smartphone brand pays to display banner ads on popular
news websites to promote their latest model.
Content Marketing
Content marketing means sharing useful articles, videos or
podcasts instead of pushing a hard sell. Good content answers
questions, builds trust and brings free traffic from search
engines. Watch page-views, reading time and new enquiries to
judge results.
Tools like WordPress and HubSpot are used to create and share useful articles, blogs, or videos to
attract and retain the target audience. For example, a local bakery writing blog posts about eco-friendly
living to attract organic website traffic is an example of Content Marketing.
Email Marketing
Email marketing sends helpful messages to subscribers who
have chosen to hear from you. It keeps prospects interested
and nudges past buyers to return. Open rate, clicks and revenue
per email show how well it works.
Tools like Mailchimp and Constant Contact are used to send
newsletters, promotions, and updates directly to subscribers
to build relationships and boost conversions. For example,
a clothing retailer sends a monthly newsletter featuring new
arrivals and exclusive discount codes to their email subscribers.
Mobile Marketing
Mobile marketing reaches customers on their phones through texts, app alerts and QR codes. Because
the phone is always in a pocket, messages are seen quickly. Track tap-throughs, app installs and in-app
purchases for proof.
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