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Social Media Marketing

Social media marketing uses platforms like Instagram, YouTube
and LinkedIn to tell stories and chat with followers. It builds
community and can drive direct sales through social shops.
Measure follower growth, engagement and social-driven
revenue.

Tools like Facebook Ads Manager and Hootsuite are used to promote brands, interact with followers,
and run paid campaigns on platforms like Instagram, Facebook, and Twitter. For example, a yoga studio
posting daily workout videos on Instagram Reels to engage its followers is an example of Social Media
Marketing.

Video Marketing

Video marketing explains, entertains and persuades with

moving images—anything from 15-second clips to hour-long
webinars. Video grabs attention quickly and shows products
in action. Success shows up in watch-time, completion rate
and sales that start after a view.

Video marketing tools like YouTube, Vimeo, and Animoto help
businesses create, publish, and promote video content to
engage audiences, explain products, and drive traffic and
conversions. For example, a software company creates tutorial videos on YouTube explaining how to
use their app and shares them to educate potential customers.

Influencer & Creator Marketing

Partner with trusted voices on YouTube or Instagram their
word feels like a friend’s recommendation and cuts through ad
fatigue. Choose micro-influencers for tight budgets and niche
audiences. Give them honest briefs and track with unique
discount codes.

For example, a makeup brand collaborating with a YouTube
influencer to review its products is an example of Influencer &
Creator Marketing.

#Digital Marketing and Business Planning 137