Page 140 - 2502_Pakistan-kifayat_C-8
P. 140
Chatbots & Messaging Apps
Chatbots on your site or in WhatsApp answer questions 24/7,
guide shoppers and even take bookings. They cut wait times
and free human staff for complex cases. Measure success by
resolved queries, hand-off rate and sales completed in chat.
For example, an online clothing retailer using a Chatbot to
answer customer questions instantly is an example of Chatbot
and Messaging Apps Marketing.
E-commerce & Social Commerce
Selling directly on your site, Instagram Shop shortens the
journey from discovery to purchase. One-click checkout,
Buy-Now-Pay-Later and live-shopping streams lift conversion
and average order value. Track sales by channel and basket
size. For example, a fashion brand sells products directly
through their Instagram Shop, letting customers purchase
items without leaving the app.
BUSINESS PLAN
A business plan is a formal written document that describes your business, its objectives, strategies,
target market, and financial forecasts. It shows how your business will work, make profits, and grow
over time.
It’s a structured presentation that defines the business goals, strategies, market analysis, financial plan,
and operations plan.
It answers questions like:
What is the business about?
What products or services will be offered?
Who are the target customers?
How will the business earn profits?
What are the costs involved?
What are the marketing and sales strategies?
138 Premium Edition-VIII
