Page 142 - 2502_Pakistan-kifayat_C-8
P. 142
Market Research and Analysis
A study of your target market, industry trends, and competitors. It shows you understand the market
and customer needs. It proves there is demand for your product or service.
Market Research and Analysis includes the following:
Target market demographics: Information about the age, gender, income, education, and other
characteristics of your potential customers.
Customer behaviour and preferences: Insights into how customers make purchasing decisions
and what they prefer.
Market size and trends: Data on the overall market demand and any emerging changes or growth
patterns.
Competitor analysis: An evaluation of your competitors’ strengths, weaknesses, and market
positioning.
Marketing and Sales Strategy
A plan for how you will promote and sell your products/services. It outlines how you will reach your
customers and convince them to buy from you.
Marketing and Sales Strategy includes the following:
Branding and advertising methods: How you will create brand awareness and advertise your
offerings.
Channels: The platforms and outlets through which you will sell and promote your products or
services.
Pricing strategy: How you will price your products to be competitive and profitable.
Customer acquisition and retention plans: Methods to attract new customers and keep existing
ones loyal.
Organisation and Management Structure
A breakdown of who is involved in running the business and their responsibilities. It shows the
qualifications of your team and how the business will be managed.
Organisation and Management Structure includes the following:
Organisational chart: A diagram showing the structure and hierarchy of the business.
Roles and responsibilities: A description of the duties assigned to each team member.
Owner details: Information about the business owner, including background and role.
Product or Service Line
A detailed description of what you’re offering to customers. It tells how your product or service solves
a problem and why customers will want it.
140 Premium Edition-VIII
