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Timeline

Digital marketing refers to the practice of promoting products, services, or brands through online
and electronic media channels.
Quality Assurance (QA) ensures that your digital marketing materials function well and deliver a
positive experience.
Creating a digital marketing plan begins with understanding exactly where your business stands now
and where you want it to go.

A business plan is a formal written document that describes your business, its objectives, strategies,
target market, and financial forecasts
A payment is just the moment the money moves from you to the seller.
A transaction is the full record of the deal: money, item or service, date, any tax, and fees.

SEO (Search Engine Optimisation) is the process of optimising your online content so that search
engines like Google rank it higher in search results, helping people discover your website organically.

Choose the correct option.

1. What does SEO stand for?

a. Search Email Optimisation b. Social Engagement Option

c. Search Engine Optimisation d. Smart Engine Output

2. Which of the following is NOT a digital marketing method?

a. Content Marketing b. Newspaper Marketing

c. Email Marketing d. Social Media Marketing

3. Which platform is considered the second-largest search engine?

a. Instagram b. LinkedIn

c. YouTube d. Facebook

4. Which of the following helps increase trust in online payments?

a. Public Wi-Fi b. Sending card details in email

c. HTTPS and padlock symbol d. Clicking unknown links

5. Which of these is included in a transaction?

a. Just the money b. Time, tax, and payment proof

c. Payment method only d. Buyer’s signature only

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