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21 st
Scratch Your Brain. Century #Critical Thinking
Skills #Technology Literacy
1. Read the given statements and identify their respective types of digital marketing:

a. A company runs a paid ad on Google that appears when someone searches
for "best laptops".

b. A fitness brand posts daily workout videos on Instagram Reels to
engage followers.

c. A small business writes blog posts about eco-friendly living to attract organic
website traffic.

d. An e-commerce site uses a chatbot to answer customer questions instantly.

e. A skincare company collaborates with a YouTube influencer to review
its products.
2. Competency-based/Application-based questions.

a. Imran is preparing a business plan for his new app that helps students learn Maths. Describe three
key components Imran should include in his business plan to attract potential investors.
b. An online store wants positive reviews on Google, and its staff respond quickly to any negative
feedback to maintain a good rating. Which digital marketing strategy is this?

21 st
DIY In The Lab Century #Technology Literacy
#Creativity
Skills
To
Subject Digital Marketing

Go to your computer lab and do the following:

Create a sample email campaign promoting a school event, which Include subject, message content,
and target audience.

For The Teacher
Discuss the key concepts from the chapter with the students.

Help the students understand the different types of Digital Marketing and the role of SEO.

#Digital Marketing and Business Planning 149