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# Business Plan and Social

Media Marketing

Chapter 10

#Chapter Profile
What is Entrepreneurship? Role of Technology in Modern Businesses
How Technology Enables Entrepreneurs? Digital Platforms
Project Management Understanding Media Literacy

Take Off Century #Critical Thinking
21 st
Skills
Mention any four digital marketing platforms for businesses.

1. 2.

3. 4.

Technology acts as a key enabler in entrepreneurship, helping businesses grow and succeed. In this
chapter, you will explore how technology supports entrepreneurship.

WHAT IS ENTREPRENEURSHIP?

Entrepreneurship refers to the process of starting and running a new business with the aim of making
a profit while taking on financial risks. Entrepreneurs are individuals who identify a need in the market
and come up with innovative ideas or solutions to meet that need. They are willing to take risks, invest
their time, and bring together resources such as money, labour, and technology to turn their ideas into
successful ventures.

Entrepreneurs are the backbone of economic growth and job creation. They often start small businesses
that can eventually grow into large companies. Entrepreneurship also contributes to innovation, as
entrepreneurs are constantly finding new ways to solve problems and improve existing products or services.

Entrepreneurship is not limited to the business world. It can also occur in non-profit organisations,
government agencies, or even schools. Anyone who takes initiative, shows leadership, and brings
creative solutions to life can be considered an entrepreneur.

Hintbot

When writing your business plan, always begin by identifying a problem
that your product solves.