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    GAMIFICATION

                      The impact of e-commerce (online shopping) websites is very evident. They
                      use various unique measures to attract customers and sell them products.

                      Gamification is another way of encouraging customers to complete the desired
                      actions by incorporating gaming elements into a product or a service. This is
                      a smart marketing tactic to engage customers and influence them. There are
                      various apps where we find a progress bar that tracks our progress as we
                      complete certain actions.

                      Some  of  the common  E-commerce  companies  like  Flipkart  and  Paytm  offer
                      options to play games to earn rewards.

                                                    Flipkart                       Paytm

                      144   Premium Edition-V

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