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GAMIFICATION
The impact of e-commerce (online shopping) websites is very evident. They
use various unique measures to attract customers and sell them products.
Gamification is another way of encouraging customers to complete the desired
actions by incorporating gaming elements into a product or a service. This is
a smart marketing tactic to engage customers and influence them. There are
various apps where we find a progress bar that tracks our progress as we
complete certain actions.
Some of the common E-commerce companies like Flipkart and Paytm offer
options to play games to earn rewards.
Flipkart Paytm
Techipedia (Latest Trends) 135
