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    What ethical issues arise with facial recognition technology?

                          Tick ( ) if you know this.
                          ▶  Digital citizenship is the responsible and ethical use of technology and online platforms.

                          ▶  Grey-hat hackers break into systems without permission, but not with harmful intentions.

                               FACIAL RECOGNITION TECHNOLOGY

                     Facial  recognition  technology  uses  cameras  and Artificial
                     Intelligence (AI)  to recognise  and identify  people  by
                     analysing their facial features - like the shape of their eyes,
                     nose and mouth.  It can quickly  match  faces with photos
                     stored in databases.

                     Facial recognition technology is a powerful tool that, when
                     used ethically, can improve lives by helping to find missing
                     people or unlocking devices safely. However, it must be used
                     responsibly to protect privacy and data security.

                                                                                                           PURE
                       72% of hotel operators are expected to deploy facial recognition by 2025 to identify
                       and interact with guests.                                                           FACT

                               BIG DATA AND TARGETED MARKETING: A DIGITAL REVOLUTION

                     In the digital world, every online action, such as visiting
                     a website, watching a video, liking a post or making a
                     purchase, leaves a digital trace. When billions of these
                     traces  are  collected,  they  form  Big data, which refers
                     to the massive volume of information from online and
                     offline sources like social media, e-commerce, GPS and
                     browsing history. Targeted marketing uses these insights
                     to deliver personalised advertisements and messages to
                     individuals  or specific  groups  based  on their  interests,
                     behaviour and demographics.

                     Big data and targeted marketing play a central role in digital citizenship, shaping how people
                     interact, participate online and make informed decisions.

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