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    3. Versatility
                     A versatile logo looks great everywhere, on packaging, social media, black and white prints and

                     even on clothes.
                     Why it's important:
                        ∑  Should work in colour and black and white.

                        ∑  Should look good on different backgrounds (light or dark).

                        ∑  Can be used on products, posters, websites and social media.

                     4. Relevance

                     A logo should represent the brand's identity. If a logo doesn’t match the company’s purpose,
                     people might not understand what the business does.

                     Why it's important:
                        ∑  Helps people understand what the brand is about.

                        ∑  Creates a strong connection between the logo and the business.
                        ∑  Makes the brand’s message clear.

                               DESIGNING A LOGO

                     This logo consists of two main elements:

                     1.  A Graduation Cap.
                     2. The text ORANGE.
                     Follow the steps to create a Logo:

                     Step  1   Open Adobe Illustrator.

                     Step  2   Click on File   New.
                     Step  3   Choose the Artboard Size.

                     Step  4   Click on Create.

                     Step  5   Select the Pen Tool (P) from the Toolbar.
                     Step  6   Draw the top of the cap by clicking four anchor points to form a parallelogram, close
                               the shape and fill it with black

                     Step  7   Draw a small curved base below the cap using the Pen Tool (P) and fill it with black.

                     Step  8   Draw a vertical black line from the left side of the cap using the Pen Tool (P), then add
                               a small tassel shape at the bottom and align it properly.

                     Step  9    Select the Type Tool (T), click on the artboard and type ORANGE. Set font and fill it with
                               orange colour.
                     Step 10  Use the Selection Tool (V) to position the graduation cap above the O. Open Window

                                  Align and center all elements.

                                                                                                      Adobe Illustrator  35

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