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    ∑  Creates Loyal Customers: If you love a mobile brand, you might always choose it over others.
                         This means the brand has earned your trust.
                     	   Example: Think about  your  school  uniform, it  makes  your  school  different  and special.
                         Branding does the same for businesses, making them stand out.

                               TYPES OF BRANDING

                     There are different types of branding  and each  has  a  special  purpose. Let’s look at  some
                     common ones:

                     1. CORPORATE BRANDING

                     Corporate branding is when a big company creates a strong and unique
                     identity that people can easily recognise. It helps companies build a strong
                     image and attract loyal customers.

                     Example: Apple – The bitten apple logo, stylish products and high quality make it a trusted and
                     famous brand.

                                         2. PERSONAL BRANDING

                                         Personal branding is when a person creates a unique identity and becomes
                                         famous for their skills or work. It helps people stand out in their field and
                                         gain followers or fans.
                     Example: Cristiano Ronaldo – His name, logo (CR7) and playing style make him a world-famous
                     footballer.

                     3. PRODUCT BRANDING

                     Product branding is when a specific product gets its own name, logo, design
                     and special features that make it different from others. It makes the product
                     memorable, so people keep buying it.
                     Example: Coca-Cola – The red colour, special bottle shape and unique taste make it a well-known
                     drink.

                                            4. SERVICE BRANDING

                                            Service  branding  is  used  by  businesses  that  offer services  instead  of
                                            physical products. It helps people trust and choose their service. It helps
                                            service providers build a good reputation and attract more customers.
                     Example: Uber – The easy to use app, fast service and black and white logo make Uber a popular
                     taxi service.

                     5. RETAIL BRANDING
                     Retail branding is when shops and stores create a special identity that
                     makes people remember them. It helps stores attract more customers
                     and stand out from competitors.

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