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    Example: McDonald’s – The golden ‘M’ logo and delicious burgers make it a famous fast-food
                      chain.

                                         6. ONLINE BRANDING

                                         Online branding is used by businesses, influencers and content creators who
                                         work mainly on the internet. It helps online businesses and influencers grow
                                         their audience.

                      Example: YouTube – The red and white logo, play button icon and video-sharing platform make it
                      one of the most popular websites.

                           Tick ( ) if you know this.
                           ▶   Branding is like giving a business, product or person a special identity so that people can easily
                             recognise them.
                           ▶  Service branding is used by businesses that offer services instead of physical products.

                                WHAT IS A LOGO?

                      A logo is a special symbol, design or picture that represents a brand, business or organisation. It
                      helps people quickly recognise a company without even reading its name.

                      CHARACTERISTICS OF A GOOD LOGO

                      A good logo should have these special features:

                      1. Simplicity
                      A simple logo is easy to identify, remember and understand. If a logo is too complicated, people
                      might forget it or find it confusing.

                      Why it's important:
                         ∑  Easy to recognise, even from a distance.

                         ∑  People can remember it quickly.
                         ∑  Looks clean and professional.

                      2. Scalability

                      A logo should look good no matter how big or small it is. Whether it’s on a tiny business card or a
                      huge billboard, the details must stay clear.
                      Why it's important:
                         ∑  The logo should be clear and readable at any size.
                         ∑  Businesses use their logos in many places (websites, social media, T-shirts, billboards).

                         ∑  A good logo should never lose quality when resized.

                       34   Premium Edition-VII

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