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• In marketing and advertising, AI is used to create targeted ads, predict customer behaviour,
and automate campaigns. For example, Coca-Cola leverages AI to analyse consumer
preferences and deliver hyper-personalised marketing content.

From customer service to marketing and supply chain management, AI is transforming business
operations and elevating the user experience.

Task 21 st Century #Technology Literacy
Skills

Interact with an AI chatbot (e.g., on Amazon or customer service websites). Then, create 5

example questions a chatbot might be trained to answer in a shopping scenario.

Cybersecurity
Artificial Intelligence (AI) plays a vital role in cybersecurity
by enabling faster threat detection, analysing large
volumes of data, and responding to attacks in real time—

often more swiftly and accurately than humans.
For example:

• AI detects abnormal behaviour and suspicious patterns that may indicate malware, phishing,
or network intrusions. For instance, cybersecurity firm Darktrace uses AI to monitor unusual
network activity and automatically halt threats like ransomware before they spread.
• AI monitors user behaviour and transaction data to identify potential identity theft or
payment fraud. Platforms like PayPal and Mastercard use AI to analyse transaction patterns
and instantly flag suspicious activity, helping to prevent significant financial losses.

• To combat phishing, AI scans emails for malicious links and deceptive content. Google
Gmail, for example, uses machine learning to block 99.9% of phishing emails and adapt to
new threats as they emerge.
• By being proactive, precise, and efficient, AI significantly reduces human workload and

strengthens an organisation’s defence against cyberattacks—making digital environments
safer and more resilient.
Transportation

Artificial Intelligence (AI) is transforming the transportation sector by making it safer, smarter,
faster, and more efficient. It plays a key role in areas such as traffic management, autonomous

vehicles, logistics, and public transit systems.

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