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Ethical Considerations of using Generative AI
While Generative AI offers many benefits, there are also several ethical considerations that should be considered
when using this technology.
• Ownership: There's a gray area concerning who owns content created by Generative AI. This is especially
significant in creative fields like music, literature, and art, where AI can produce original works that blur the lines
between human and machine authorship.
• Human Agency: Generative AI prompts questions about human control and autonomy. As technology advances,
it may become harder to distinguish between content made by humans and that made by machines. This
blurring of lines could result in a loss of human agency and control.
• Bias: Generative AI learns from the data it's fed, meaning biased data can result in biased AI-generated content.
This bias can have harmful effects, particularly in high-stakes areas like hiring, loan approvals, or criminal justice.
• Misinformation: Generative AI can be used to create fake news or deep fakes, which can spread misinformation
and sway public opinion. This poses a threat to democracy and undermines trust in authorities.
• Privacy: There's a risk that Generative AI could be used to generate sensitive personal information, such as credit
card numbers or medical records, which could then be exploited for malicious purposes. Protecting privacy is
crucial in preventing such misuse.
The Potential Negative Impact on Society
1. Spread of Misinformation and Fake News
a. Fake News: AI can generate convincing fake news articles and social media posts, spreading misinformation
quickly and widely.
b. Deepfakes: The term "deepfake" combines "deep learning" and "fake," referring to AI techniques that
create realistic but fake videos and audios. These AI-generated videos can mislead people by making
it seem like someone said or did something which they didn't, undermining trust in public figures and
institutions.
2. Lead to Job Displacement
a. Automation: Generative AI can perform tasks traditionally done by humans, such as writing, graphic
design, and customer service, potentially leading to significant job displacement.
Introduction to Generative AI 345

