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Reviews by customers – Qualitative data
Pizza toppings Veg farmhouse Jim and his friends are regular
here are so pizza is the best customers and Veg farmhouse
tasty! here! pizza is a popular choice
Task #Problem Solving & Logical Reasoning
Let’s do a small activity based on identifying trends.
• Visit the link: https://trends.google.com/trends/?geo=IN (Google Trends)
• Explore the website
• Check what is trending in the year 2024 – Global
✶ Make a list of trending sports (top 5)
✶ Make a list of trending movies (top 5)
List of trending sports (top 5) List of trending movies (top 5)
Steps to Qualitative Data Analysis
The five steps involved in qualitative data analysis are:
1. Collect data: Gather qualitative data through various methods to understand people’s experiences, opinions,
or behaviours. This is done through interviews, surveys, observations, or documents. For example, a researcher
interviews patients about their experiences with a new healthcare app, recording their responses for further
analysis.
2. Organise and connect the qualitative data: Prepare and arrange the collected data in a systematic way
to make it easier to work with. For example, the researcher transcribes the recorded interviews into text
documents and organises them by participant or interview date.
276 Touchpad Artificial Intelligence (Ver. 3.0)-IX

