Page 256 - AI Ver 3.0 class 10_Flipbook
P. 256

Due to Data Science, targeted ads are far more effective than traditional ones. Traditional advertisements, such
              as TV or print ads, are presented to a broad audience, regardless of their interest. In contrast, targeted ads allow
              companies to focus on individuals more likely to be interested in their products, resulting in a significantly higher
              Click-Through Rate (CTR)—meaning more people click on the ad. This makes digital advertising a more efficient
              way for businesses to connect with their customers while ensuring customers see products that align with their
              interests.
































              Website Recommendations

              We’ve  all  seen  product  suggestions  pop  up  when  shopping  online,  especially  on  websites  like  Amazon.  For
              example, when you buy a pair of shoes, Amazon might show you recommendations for complementary products
              like shoes, clothing, or accessories. These recommendations help you find products that match your interests,
              out of millions of available items. This feature is made possible by machine learning algorithms and collaborative
              filtering techniques in data science.
              Many other companies and platforms use similar AI-driven recommendation systems to enhance user experience.
              Netflix employs deep learning models to suggest TV shows or movies based on your viewing history. Spotify
              leverages  audio  analysis  and  user  behaviour  data  to  create  personalized  playlists.  LinkedIn  utilises  predictive
              analytics to recommend jobs that match your skills and experience, and YouTube applies content-based filtering
              and deep neural networks to suggest videos similar to what you’ve watched in the past.

              Genetics & Genomics


              Data science is revolutionizing the fields of genetics and genomics, enabling
              scientists to analyse genes and DNA with unprecedented accuracy. By analysing
              genetic data alongside lifestyle, environment, and medical history, researchers
              can understand how genes affect health and disease. This enables personalised
              treatments for conditions like cancer, diabetes, and heart disease. Data Science
              also predicts genetic risks, identifying who might be prone to specific illnesses
              based  on  their  DNA.  With  reliable  genomic  data,  doctors  can  recommend
              prevention strategies and tailored treatments. This progress leads to personalised medical care, offering more
              precise and effective healthcare solutions.

                    254     Touchpad Artificial Intelligence (Ver. 3.0)-X
   251   252   253   254   255   256   257   258   259   260   261