Page 256 - AI Ver 3.0 class 10_Flipbook
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Due to Data Science, targeted ads are far more effective than traditional ones. Traditional advertisements, such
as TV or print ads, are presented to a broad audience, regardless of their interest. In contrast, targeted ads allow
companies to focus on individuals more likely to be interested in their products, resulting in a significantly higher
Click-Through Rate (CTR)—meaning more people click on the ad. This makes digital advertising a more efficient
way for businesses to connect with their customers while ensuring customers see products that align with their
interests.
Website Recommendations
We’ve all seen product suggestions pop up when shopping online, especially on websites like Amazon. For
example, when you buy a pair of shoes, Amazon might show you recommendations for complementary products
like shoes, clothing, or accessories. These recommendations help you find products that match your interests,
out of millions of available items. This feature is made possible by machine learning algorithms and collaborative
filtering techniques in data science.
Many other companies and platforms use similar AI-driven recommendation systems to enhance user experience.
Netflix employs deep learning models to suggest TV shows or movies based on your viewing history. Spotify
leverages audio analysis and user behaviour data to create personalized playlists. LinkedIn utilises predictive
analytics to recommend jobs that match your skills and experience, and YouTube applies content-based filtering
and deep neural networks to suggest videos similar to what you’ve watched in the past.
Genetics & Genomics
Data science is revolutionizing the fields of genetics and genomics, enabling
scientists to analyse genes and DNA with unprecedented accuracy. By analysing
genetic data alongside lifestyle, environment, and medical history, researchers
can understand how genes affect health and disease. This enables personalised
treatments for conditions like cancer, diabetes, and heart disease. Data Science
also predicts genetic risks, identifying who might be prone to specific illnesses
based on their DNA. With reliable genomic data, doctors can recommend
prevention strategies and tailored treatments. This progress leads to personalised medical care, offering more
precise and effective healthcare solutions.
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