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• When the content is lengthy and difficult to explain, then it can be easily handled through visuals in a shorter
                   period of time.
                    • There is no prerequisite of learning a specific language and can be used by people in different geographical
                   areas with different cultures.
                 Disadvantages of Visual Communication

                 Some of the disadvantages of visual communication are:
                    • It is an expensive medium of communication as it requires the additional cost and time for designing and
                   printing pamphlets, posters, pictures etc.

                    • It is a time-consuming process as designing and decorating takes more time than writing or conveying orally.
                    • Visuals alone are not a complete way of delivering meaningful information. It needs other forms like verbal and
                   non-verbal to complete its communication.
                    • It is a specific skill which cannot be used everywhere and in all situations.

                         Impact of Body Language


                 Body  Language  is  a  very  important  part  of  non-verbal  communication  that  reveals  your  true  thoughts  and
                 emotions. It includes gestures, body postures, movements and expressions to convey our message in a group or
                 to an individual.
                 Albert Mehrabian, Professor of Psychology at the University of California, did research on body language in the
                 1950s and he found that the total impact of a message is about 7% verbal (words only) and 38% vocal (tone
                 of voice, pauses and other sounds) and 55% non-verbal using body gestures, body postures, movements and
                 expressions.

                                                       7%

                                                                                       Words
                                              38%                 55%                  Body Language

                                                                                       Tone of Voice








                 The five main elements of the body language are:
                    • Facial expression

                    • Body movement and posture
                    • Gestures
                    • Eye contact
                    • Touch

                 Positive and right body language creates a sense of confidence
                 and helps you gain the attention of your audience even if you
                 need to fake it initially. Learning this skill allows you to make
                 positive changes in your behaviour and this leads to better
                 outcomes.

                 Let us now study some of the do’s and don’ts for positive impact of body language on the people around us.

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