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1. In a telephone conversation, a person orders Pizza on the phone. Find out the main elements in this
communication cycle.
2. Give example to all forms of communication.
3. “I liked your topic” is which types of feedback?
4. Write one advantage of public communication.
7Cs of Effective Communication
These are important tools that make your written as well as oral communication very effective. When your
communication is clear, you are able to convey your thoughts more precisely. If any one of these is missing in your
communication, then it may lead to either misinterpretation or incomplete information.
Following are the 7Cs of communication:
Clear Concise Concrete Correct
Be clear about Use simple words Use exact words Use correct
what you want (say only what is and facts spelling and
to say needed) grammar
Coherent Complete Courteous
Words should Include all the Be respectful,
make sense and needed friendly and
relate to the information honest
main topic
Clear
The message intended to be delivered through communication should be clear and in understandable format.
Clarity in writing or speaking of the message plays a very important role in effective communication.
Concise
The message must be conveyed by using only limited words. Avoid using fancy, unwanted or repetitive words or
fillers otherwise the actual message intended to be conveyed may get lost in the long content.
Concrete
The content of the message should use only necessary words with complete facts and figures to avoid
misinterpretation of the message by the receiver.
Communication Skills-II 33

