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• Sentiment and Emotion  Analysis:  This application of NLP is highly significant as it helps businesses  gain
                   insights into consumer opinions, perform competitive comparisons, and make necessary adjustments to their
                   business strategies. The primary goal of sentiment analysis is to identify and interpret emotions and sentiments
                   expressed across multiple social media posts, even in cases where emotions are not explicitly conveyed.
                   Companies  leverage  NLP  to  understand  customer  perceptions  of  their  products  and  services.  Sentiment
                   analysis  evaluates  and  classifies  opinions  as  positive,  negative,  or  neutral,  offering  a  quantifiable  measure  of
                   public sentiment.

                   In  the  real  world,  sentiment
                   analysis  plays  a  crucial  role  in
                   assessing  customer  satisfaction,      POSITIVE                NEUTRAL                 NEGATIVE
                                                        "Great service for an   "Just booked two nights at   "Horrible services. The room
                   measuring  brand  or  product       affordable price. We will   this hotel"       was dirty and unpleasant. Not
                   popularity,  and  tracking  trends   definitely be booking again."                   worth the money."
                   such as fashion or market shifts.
                    • Text Classification: Text classification is the process of automatically organising text into predefined categories
                   based on content and context. For example, email services like Gmail use NLP-based spam filtering to classify
                   emails into spam and non-spam categories. Articles can be organized by topics, chat conversations can be
                   categorized by languages, and customer reviews can be grouped by sentiment or relevance.

                                                                                Technology


                                                 Random
                                                                                 Fashion





                                                                                 Sports


                    • Voice assistants: Personal assistant applications like Siri, Google Assistant and
                   Amazon Alexa use NLP. They interpret human voice, understand human intent
                   and cater to their needs accordingly. They can do tasks like, play your favourite
                   playlist, book a salon appointment, set up an alarm, send a message to your
                   contact, etc. They keep track of your choices and preferences, and help in giving
                   relevant  recommendations.  With  every  passing  day,  new  advancements  are
                   happening in this field, what we see now as virtual assistants, they have become
                   an integral part of our social life.                                                    Siri

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