Page 31 - AI Ver 3.0 class 10_Flipbook
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• When the content is lengthy and difficult to explain, then it can be easily handled through visuals in a shorter
period of time.
• There is no prerequisite of learning a specific language and can be used by people in different geographical
areas with different cultures.
Disadvantages of Visual Communication
Some of the disadvantages of visual communication are:
• It is an expensive medium of communication as it requires the additional cost and time for designing and
printing pamphlets, posters, pictures etc.
• It is a time-consuming process as designing and decorating takes more time than writing or conveying orally.
• Visuals alone are not a complete way of delivering meaningful information. It needs other forms like verbal and
non-verbal to complete its communication.
• It is a specific skill which cannot be used everywhere and in all situations.
Impact of Body Language
Body Language is a very important part of non-verbal communication that reveals your true thoughts and
emotions. It includes gestures, body postures, movements and expressions to convey our message in a group or
to an individual.
Albert Mehrabian, Professor of Psychology at the University of California, did research on body language in the
1950s and he found that the total impact of a message is about 7% verbal (words only) and 38% vocal (tone
of voice, pauses and other sounds) and 55% non-verbal using body gestures, body postures, movements and
expressions.
7%
Words
38% 55% Body Language
Tone of Voice
The five main elements of the body language are:
• Facial expression
• Body movement and posture
• Gestures
• Eye contact
• Touch
Positive and right body language creates a sense of confidence
and helps you gain the attention of your audience even if you
need to fake it initially. Learning this skill allows you to make
positive changes in your behaviour and this leads to better
outcomes.
Let us now study some of the do’s and don’ts for positive impact of body language on the people around us.
Communication Skills-II 29

