Page 20 - Ai V2.0 Flipbook C7
P. 20

•  In marketing and advertising, AI is used to create targeted ads, predict customer behaviour,
                      and automate campaigns. For example, Coca-Cola leverages AI to analyse consumer
                      preferences and deliver hyper-personalised marketing content.
                  From customer service to marketing and supply chain management, AI is transforming business
                  operations and elevating the user experience.



                                 Task                                                      21 st  Century   #Technology Literacy
                                                                                               Skills


                     Interact with an AI chatbot (e.g., on Amazon or customer service websites). Then, create 5
                     example questions a chatbot might be trained to answer in a shopping scenario.














                  Cybersecurity

                  Artificial Intelligence (AI) plays a vital role in cybersecurity
                  by enabling faster threat detection, analysing large
                  volumes of data, and responding to attacks in real time—
                  often more swiftly and accurately than humans.

                  For example:

                  •     AI detects abnormal behaviour and suspicious patterns that may indicate malware, phishing,
                      or network intrusions. For instance, cybersecurity firm Darktrace uses AI to monitor unusual

                      network activity and automatically halt threats like ransomware before they spread.
                  •     AI monitors user behaviour and transaction data to identify potential identity theft or
                      payment fraud. Platforms like PayPal and Mastercard use AI to analyse transaction patterns
                      and instantly flag suspicious activity, helping to prevent significant financial losses.

                  •     To combat phishing, AI scans emails for malicious links and deceptive content. Google
                      Gmail, for example, uses machine learning to block 99.9% of phishing emails and adapt to

                      new threats as they emerge.
                  •     By being proactive, precise, and efficient, AI significantly reduces human workload and
                      strengthens an organisation’s defence against cyberattacks—making digital environments
                      safer and more resilient.

                  Transportation

                  Artificial Intelligence (AI) is transforming the transportation sector by making it safer, smarter,
                  faster, and more efficient. It plays a key role in areas such as traffic management, autonomous
                  vehicles, logistics, and public transit systems.


                           18     Touchpad Artificial Intelligence (Ver. 2.0)-VII
   15   16   17   18   19   20   21   22   23   24   25