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1. What does UNESCO stand for?
2. What does COMPAS stand for?
Ethical Pillars of AI
To make AI systems more accurate, fair, and trustworthy, it is essential to recognise and
address the factors that cause these biases. One effective way to achieve this is by integrating
ethics into AI design and development. When ethical principles are included from the very
beginning, AI can be built to respect fairness, transparency, and equality, ensuring it benefits all
people—not just a few.
Privacy Transparency Explainability Robustness Fairness
AI systems The way AI should AI should be AI must treat
must protect AI makes provide clear safe, reliable, all people
personal decisions reasons for and able equally and
data and should be its actions or to handle avoid bias or
avoid misuse open and decisions. errors or discrimination.
of user easy to unexpected
information. understand. situations.
5 Pillars of AI Ethics
Because doing so ensures that AI systems are:
• Human-centric design: Ethical AI places human well-being, dignity, and values at the centre
of technological development. It ensures that AI systems are designed to serve people, support
their rights, and meet their real-world needs. This involves creating user-friendly, inclusive, and
accessible solutions that enhance both individual experiences and broader societal benefits.
• Fair and unbiased: One of the key goals of ethical AI is to reduce and prevent bias in algorithms
and decision-making processes. This means actively working to eliminate discrimination
based on race, gender, age, or socioeconomic background. By promoting fairness, equity, and
inclusivity, AI can support just and balanced outcomes for all users.
• Data privacy and protection: Ethical AI emphasises the importance of safeguarding
individuals' personal data. This involves transparent and responsible data collection, secure
storage, and ethical usage practices. Respecting privacy rights not only protects sensitive
information but also strengthens user trust and confidence in AI systems.
64 Touchpad Artificial Intelligence (Ver. 2.0)-VIII

