Page 63 - Ai V2.0 Flipbook C8
P. 63
Manipulation and control
AI can be used to manipulate people's behaviour, such as through targeted advertising or social
media algorithms. Ethical guidelines are needed to prevent exploitation and ensure AI is used for
positive purposes.
Unequal access
Access to AI technologies is not equally distributed, leading to disparities in benefits. It's important
to promote equitable access to ensure that all communities can benefit from AI advancements.
Ethical decision-making in AI systems
AI systems are increasingly making decisions that affect people's lives. It is crucial to design these
systems to align with ethical principles, ensuring they make fair and just decisions.
21 st Century #Media Literacy
Skills
Video Session
Watch the video of “Ethics of AI: Challenges and Governance” at the
given link:
https://youtu.be/VqFqWIqOB1g?si=WNFTIqSTjeKanaaT OR scan the QR
code and answer the following question:
Can you point out other ethical issues related to AI which are not
discussed in the chapter?
AI Bias
AI, or Artificial Intelligence, is becoming a big part of our lives. It helps choose what we see
online, recommends products, checks for diseases, and even helps companies decide who to
hire. But sometimes, AI can be unfair. This happens when the information it learns from isn’t
complete or when the way it’s built favours one group of people over another. This is called AI
bias. It means the AI might make wrong or unfair decisions, even if it wasn’t meant to. That’s why
it’s important to understand where these biases come from and how to fix them, so AI works
better for everyone.
Types of AI Bias
Various types of biases can be found in AI systems—many of which are not created by the
machine itself but are unintentionally or even unknowingly introduced by the developers who
design and train them. These biases often come from the data used, the way the algorithms
are built, or the personal assumptions and societal influences of the people involved in the
development process.
AI Ethics 61

