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• When the content is lengthy and difficult to explain, then it can be easily handled through visuals in a shorter
                period of time.

                 • There is no prerequisite of learning a specific language and can be used by people in different geographical
                areas with different cultures.
              Disadvantages of Visual Communication

              Some of the disadvantages of visual communication are:
                 • It is an expensive medium of communication as it requires the additional cost and time for designing and
                printing pamphlets, posters, pictures etc.
                 • It is a time-consuming process as designing and decorating takes more time than writing or conveying orally.

                 • Visuals alone are not a complete way of delivering meaningful information. It needs other forms like verbal and
                non-verbal to complete its communication.

                 • It is a specific skill which cannot be used everywhere and in all situations.

                       Impact of Body Language


              Body Language is a very important part of
              non-verbal communication that reveals your                 7%
              true thoughts and emotions. It includes
                                                                                                         Words
              gestures,  body postures,  movements and
                                                                38%
              expressions to convey  our  message in a                              55%                  Body Language
              group or to an individual.                                                                 Tone of Voice

              Albert  Mehrabian, Professor of Psychology
              at the University of California, did research
              on body language in the 1950s and he found
              that the total impact of a message is about
              7% verbal (words only) and 38% vocal (tone
              of voice, pauses and other sounds) and 55% non-verbal using body gestures, body postures, movements and
              expressions.
              The five main elements of the body language are:

                 • Facial expression                     •  Body movement and posture
                 • Gestures                              •  Eye contact
                 • Touch
              Positive and right body language creates a sense of confidence and helps you gain the attention of your audience
              even if you need to fake it initially. Learning this skill allows you to make positive changes in your behaviour and
              this leads to better outcomes.
              Let us now study some of the do’s and don’ts for positive impact of body language on the people around us.

              Do’s of Body Language

                 • Be relaxed, calm and confident when you walk-in for starting a communication.
                 • Keep smiling in between as it shows that the person is confident and trustworthy.
                 • Stand or sit with a relaxed posture and straight spine.

                 • Keep your arms open and by your side when not communicating.
                 • Do hand shake, bow or namaste before you begin with the conversation.
                 • Make eye contact occasionally to show your level of involvement.
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