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• “Nice work done by you.”
• “You were really good on stage but if you work more on your voice modulation, then you can do wonders.”
Negative feedback highlights the weaknesses and problems of the information that the sender has conveyed to
the receiver. It should be genuine or true to bring a positive change in the process of communication.
For example:
• “You did not submit your assignment.” • “You wrote your answers very badly.”
• Taking long time to reply email, SMS. • Not smiling at the time of meeting.
No Feedback
When the receiver does not respond with a feedback then it is called No Feedback. This will make communication
as one way process.
Effective Communication
Effective communication is a two-way process of exchanging ideas and information between the sender and the
receiver in such a way that the message sent by the sender is same as that received by the receiver.
Development of relationships, cultures, civilisations, etc. both at the micro and macro level depend on effective
communication. To make an effective communication:
• Language of the message should be simple and clear • Message should be easy to understand
• One should develop healthy relationship with others • Receiver should ensure proper feedback
Reboot
1. In a telephone conversation, a person orders Pizza on the phone. Find out the main elements in this
communication cycle.
2. Give example to all forms of communication.
3. “I liked your topic” is which types of feedback?
4. Write one advantage of public communication.
7Cs of Effective Communication
These are important tools that make your written as well as oral communication very effective. When your
communication is clear, you are able to convey your thoughts more precisely. If any one of these is missing in your
communication, then it may lead to either misinterpretation or incomplete information.
Following are the 7Cs of communication:
• Clear: The message intended to be delivered through communication should be clear and in understandable
format. Clarity in writing or speaking of the message plays a very important role in effective communication.
• Concise: The message must be conveyed by using only limited words. Avoid using fancy, unwanted or repetitive
words or fillers otherwise the actual message intended to be conveyed may get lost in the long content.
• Concrete: The content of the message should use only necessary words with complete facts and figures to
avoid misinterpretation of the message by the receiver.
• Correct: The message should be designed using the right level of language. There should be no spelling or
Communication Skills-II 21

