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• Sentiment and Emotion Analysis: This application of NLP is highly significant as it helps businesses gain
insights into consumer opinions, perform competitive comparisons, and make necessary adjustments to their
business strategies. The primary goal of sentiment analysis is to identify and interpret emotions and sentiments
expressed across multiple social media posts, even in cases where emotions are not explicitly conveyed.
Companies leverage NLP to understand customer perceptions of their products and services. Sentiment
analysis evaluates and classifies opinions as positive, negative, or neutral, offering a quantifiable measure of
public sentiment.
In the real world, sentiment
analysis plays a crucial role in
assessing customer satisfaction, POSITIVE NEUTRAL NEGATIVE
"Great service for an "Just booked two nights at "Horrible services. The room
measuring brand or product
affordable price. We will this hotel" was dirty and unpleasant. Not
popularity, and tracking trends definitely be booking again." worth the money."
such as fashion or market shifts.
• Text Classification: Text classification is the process Technology
of automatically organising text into predefined
categories based on content and context. For Random
example, email services like Gmail use NLP-based
spam filtering to classify emails into spam and non- Fashion
spam categories. Articles can be organized by topics,
chat conversations can be categorized by languages,
and customer reviews can be grouped by sentiment Sports
or relevance.
• Voice assistants: Personal assistant applications like Siri, Google Assistant and
Amazon Alexa use NLP. They interpret human voice, understand human intent
and cater to their needs accordingly. They can do tasks like, play your favourite
playlist, book a salon appointment, set up an alarm, send a message to your
contact, etc. They keep track of your choices and preferences, and help in giving
relevant recommendations. With every passing day, new advancements are
happening in this field, what we see now as virtual assistants, they have become
an integral part of our social life. Siri
• Keyword extraction: Keyword extraction is a powerful tool that automatically identifies the most frequently
used and important relevant and contextually significant words or phrases in a text. It provides valuable
insights into public opinions about a business on social media. By leveraging this tool, businesses can
enhance their customer service and address customer needs more effectively.
Task 21 st Century #Technology Literacy
Skills
Keyword Extraction
To learn how to utilise an Application Programming Interface(API) for performing keyword extraction from a website
follow the given steps:
• Each word and sentence in the statement is analysed, broken down, and categorised based on its relevance.
They are marked in different colours, representing how the data has been segmented and understood by the
API.
236 Artificial Intelligence Play (Ver 1.0)-X

