Page 13 - Ai_C10_Flipbook
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To Express Effectively with Maximum Efficiency
Avoid unnecessary words so that precise and meaningful information is delivered to the receiver. Facial expressions,
eye movement, body posture and gestures are quite effective non-verbal signals that lead to maximum efficiency
of effective communication.
Communication Cycle
Communication cycle is a process of sending and receiving of messages using verbal or non-verbal methods of
communication for meaningful interpretation of the message when it passes through a chain of recipients. The
timing and effectiveness of the communication cycle is based on how long it takes for feedback to be received by
the initial sender.
The main elements in the communication cycle are:
• Sender: Sender is a person or entity who starts the communication process. He will convey a message with the
purpose of passing meaningful information/ideas to others involved in the communication cycle.
• Message: It is the information which the sender wishes to convey to the receiver. It is the subject with the actual
content of the whole process of communication.
• Encoding: It is the process of converting the message into a form in which only the intended receiver can
understand by converting the actual message into symbols, words, actions, and diagrams.
• Communication Channel: It is the media through which the sender passes the information to the receiver.
• Receiver: An individual or a group receiving a message is called receiver.
• Decoding: It is the interpretation of the message delivered by the sender.
• Response/Feedback: It is the response given with respect to the message received by the receiver. Feedback
can be positive or negative, delayed or immediate. It marks the completion of the communication process.
For Example, suppose, a Science teacher is teaching the Importance of an Ecosystem. So, the teacher is the sender;
the students in the class are the receivers; the lesson on the Importance of an Ecosystem is the message. The
teacher explaining the lesson using text, diagrams, symbols are the encoding components of the communication
process. The digital presentation using white board is the communication channel to deliver the message. Students
decode the message in their own ways and this can be checked through a feedback taken by the teacher in the
form of a quick question and answer session before the class ends.
Sender sends a
message
Giving Information
Message (Encoding)
channel
Sender Receiver
A Channel is
Communication used to transfer the
starts with sender
Information/ Behaviour/ message
Input Output
The Channel
What I speaking, writing, What I
mean graphic, video, etc. understand
Reply to Sender
(Encoding)
The Message
Coding De-coding
Channel Message is
The Sender The Receiver Receiver replies to received by the Receiving Information
At least the sender receiver
some code in
common
Communication Process Elements of Communication
Communication Skills-II 11

