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• Facilitate the connection with your audience in a meeting, conference, presentation, etc.
• Improve your concentration.
• Give confidence and authority.
• Retain the important points of conversation.
• Express your emotions like sadness, happiness, surprise, fear, etc.
Body Posture
Body posture is the position of the human body and its alignment and orientation with respect to non-verbal
communication. During a conversation, the way you sit or stand and communicate your body postures to others
depends a lot on your attitude and emotional state. Before you start a conversation, standing straight and holding
your head high will have a great impact on the crowd.
The correct body postures for effective non-verbal communication are:
• Keep your shoulders straight and body relaxed.
• Sit straight while resting your hands and feet in a relaxed position.
• While standing, keep your hands by your sides.
Appearance
Appearance includes our choice of colour, body cleanliness, properly dressed, hairstyle, etc. When you are speaking
in public, you may be representing your organisation or just yourself. You should ensure that you are properly and
neatly dressed. It also increases your self-confidence and you will definitely feel good about yourself.
Personal Space and Proximity
Personal space refers to the appropriate distance during a conversation or space surrounding each person. Factors
like regional culture, gender, age, ethnicity, or topic of conversation affects a personal distance.
Paralanguage
Paralanguage includes aspects such as tone of voice, loudness, speed of speech, pausing, and even silence. This
helps you understand the context and the meaning of the words used in the communication.
Haptics/Touch
Haptics is the power of touch in communication. Each touch conveys emotions and feelings in a physical form with
a unique message like fear, disgust, love, encouragement, gratitude, sympathy, anger, pain, violence, etc.
Advantages of Non-Verbal Communication
Some of the advantages of non-verbal communication are:
• It is used as complimentary with verbal communication to enhance the effect of communication.
• Information can be easily presented in non-verbal communication through gesture, body language, etc.
• Using gestures, facial expressions, eye contact, touch, etc. can be very helpful for individuals who are illiterate
and physically challenged, especially with hearing and speaking problems.
• It is useful and easy method of communication where no common language is required to master.
• It is a fast method of communication as gestures have more impact than words.
Communication Skills-I 17

