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Introduction to Social Media
Social media is sharing ideas and information in a community using Internet as a digital platform. Social networking
is the process of creating and maintaining a virtual community with the like— minded people or a group. It is an
Internet based media that provides facility to connect to family, friends, clients, customers, followers etc. Let us
learn about some of the social media websites.
Blogs
A website owned by a person or an organisation and containing posts in the form of a discussion or informal
conversation is called a Blog. The post appears in a reverse chronological order where the most recent is on
the top. It is an online journal where people can post their views based on a specific subject like sports, politics,
education, entertainment, music, celebrities, cricket, news etc.
A typical blog contains text, images, audio, video, animation, links etc related to the subject. A blogger is a person
who runs and updates a blog. Now-a-days, most of the celebrities run their own blogs to increase their fan-following.
Some popular free blog publishing platforms are www.blogger.com, www.wix.com, www.wordpress.org, etc.
X
It is an American social networking service where the registered users can post and read short messages (tweets).
The message may contain text, videos, animations, audios, images, etc. It is a very popular social media platform
available these days. People connect by following other people’s tweets. X Chats can be used to discuss any topic
with like-minded strangers. Most of the times many celebrities, athletes and politicians choose to post on X directly
rather than speaking through media outlets when they want to share information related to their profession or
their personal life with their fans.
Facebook
It is one of the largest online social networking websites. Originally designed for college students, Facebook was
created in 2004 by Mark Zuckerberg while he was enrolled at Harvard University. It is a website, which allows
logged-in users to connect with friends and family members across the globe. It allows the users to share their
thoughts, locations, pictures, music, videos, etc. with their friends. It provides brand exposure to many potential
users and has become a new way of marketing by entrepreneurs.
YouTube
YouTube is a simple video sharing platform that allows users to like, share, download, upload videos, etc. The
videos can be accessed on computers and mobiles using the Internet. These videos can be easily shared on any
social media. Now-a-days, making videos and uploading on YouTube is a new trend. You can find videos for
anything and everything. These videos can also be embedded directly in any software/application. It is also one of
the ways to store videos online by sharing it with others.
Blogger X Facebook YouTube
Brainy Fact
The very first video on YouTube was launched at 8:27 pm on Saturday, 23rd April,2005.
ICT Skills-I 69

