Page 252 - AI_Ver_3.0_class_11
P. 252

4.  Was the solution simple or complex?

                   5.  Do you feel that the crow used out-of-the-box thinking?




                      Design Thinking


              Design  thinking  is  a  process  to  solve  problems  creatively.  It  solves  problems  by  putting  consumers'  needs  first.
              So,  design  thinking  is "people-oriented",  which  means that  it  uses evidence  of  how  consumers (people)  interact
              with a product or service, rather than how organisations think they will handle it. The essence of design thinking is
              human-centric and user-specific.
              To be truly people-oriented, designers observe how people use products or services, and further refine products or
              services to improve the customer experience. This is the "iteration" part of design thinking.
              The design thinking ideology asserts that practical, user-centric problem-solving methods can bring innovation, and
              innovation can bring diversity and competitive advantage. This process consists of five different stages, as shown below:




                                                              Empathise
                                                               Develop a deep
                                                              understanding of
                                                               the challenge
                                                   Test
                                                  Engage in a
                                                continuous short-cycle       Define
                                                innovation process to      Clearly articulate the
                                                continually improve          problem you
                                                  your design                want to solve




                                                     Prototype          Ideate
                                                     Design a prototype    Brainstorm potential
                                                      to test all or part    solutions: select and
                                                      of your solution  develop your
                                                                         solution
              Let us learn about them in detail.

              Empathise
              In the first stage, designers observe consumers to gain a deeper understanding of how they interact with or are affected by
              the product or problem. Observations must be made with empathy, that is, without making any judgements or conveying
              any preconceived notions about consumer needs. By understanding the person affected by a problem, you can find a more
              impactful solution. Empathy observation is powerful because it can uncover issues the consumers didn’t even know they
              had, or that they could not verbalise. From this point on, it is easier to understand human needs.

              Define
              In the second stage, you collect the observations from the first stage to define the problem to be solved. This stage is
              about narrowing down the focus of the design thinking process. Think about the difficulties your consumers may face,
              the problems they face again and again, and what you have learned from how they were affected by the problems. Once
              you have summarised your results, you can define the problem statement.

              Ideate
              The next step is to gather ideas to solve the problem you identified. These brainstorming sessions can be conducted in a
              small group, and team can meet in an office area that encourages creativity and collaboration, an innovation laboratory,
              or the team members can work alone. The important thing is to generate many different ideas.

                    250     Touchpad Artificial Intelligence (Ver. 3.0)-XI
   247   248   249   250   251   252   253   254   255   256   257