Page 238 - Artificial Intellegence_v2.0_Class_11
P. 238
Experiential Learning
Video Session
Scan the QR code or visit the following link to watch the video: What is an Empathy Map
https://www.youtube.com/watch?v=QwF9a56WFWA
After watching the video, answer the following question:
What is the purpose of an Empathy Map?
At a Glance
• Design thinking is a process to solve problems creatively.
• The design thinking process can bring innovation, and innovation can bring diversity and competitive
advantage.
• The DT process consists of the following steps—Empathize, Define, Ideate, Prototype, Test.
• In the first stage, designers observe consumers to gain a deeper understanding of how they interact with or
are affected by the product or problem.
• Observations must be made with empathy.
• The focus of the prototype is to quickly come up with a concrete version of the idea and see how it will be
accepted by consumers.
• During the testing phase, you collect feedback about your work.
• The design thinking process is iterative.
• To gather relevant facts and information from customers, a simple and efficient method of questioning, called
the 5W1H method, is used.
• Identifying the problem ensures that you fully understand the goals of the design project.
• Brainstorming is a popular technique for generating ideas and sharing knowledge among team members.
• Brain Dump is brainstorming, done individually.
• Brainwriting gives introverts time to write them down instead of sharing their thoughts aloud with the team.
• An Empathy Map is a collaborative visualization used to deepen understanding and gain insight into user
behaviour.
Exercise
Solved Questions
SECTION A (Objective Type Questions)
uiz
A. Tick ( ) the correct option.
1. To be truly people-oriented, designers observe how people use products or services, and further refine products or
services to improve the customer experience. This is the part of design thinking.
a. Selection b. Iteration
c. Evaluation d. Thinking
236 Touchpad Artificial Intelligence (Ver. 2.0)-XI

