Page 232 - Artificial Intellegence_v2.0_Class_11
P. 232
3. Was the problem solved in one go or the crow had to undertake several steps?
4. Was the solution simple or complex?
5. Do you feel that the crow used out-of-the-box thinking?
What is Design Thinking?
Design thinking is a process to solve problems creatively. It solves problems by putting consumers' needs first. So,
design thinking is "people-oriented", which means that it uses evidence of how consumers (people) interact with a
product or service, rather than how organizations think they will handle it.
To be truly people-oriented, designers observe how people use products or services, and further refine products or
services to improve the customer experience. This is the "iteration" part of design thinking.
The design thinking ideology asserts that practical, user-centric problem-solving methods can bring innovation, and
innovation can bring diversity and competitive advantage. This process consists of five different stages, as shown
below:
Empathize
Test Define
Design
Thinking
Prototype Ideate
Let us learn about them in detail.
Empathize
In the first stage, designers observe consumers to gain a deeper understanding of how they interact with or are affected
by the product or problem. Observations must be made with empathy, that is, not making any judgments or conveying
any preconceived notions about consumer needs. Empathy observation is powerful because it can uncover issues the
consumers didn’t even know they had or that they could not verbalize. From this point on, it is easier to understand
human needs.
230 Touchpad Artificial Intelligence (Ver. 2.0)-XI

