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Need for Storytelling
• Data storytelling acts as an emotional glue to connect a diverse audience. It reshapes knowledge and helps
communicate something meaningful. It can be motivating for the audience.
• Structured information delivery - For many themes, putting information into a clear structure with a beginning
(setting the scene), middle (the challenge), and conclusion (a solution to the problem and a new beginning) is
effective.
• Storytelling helps convey important information and reshapes understanding - Knowledge has been transmitted
through stories. The listener receives the information in a special way when it is transferred or communicated within
the context of a story.
• Storytelling has the power to influence and persuade people to take action in the direction of a particular goal or
future.
• Aids in transcending one's immediate surroundings - Effective storytelling can take listeners to new places.
• Storytelling may inspire individuals to support a cause or goal by motivating the audience.
So, the three key elements—data, visuals, and narrative have the power to drive change and influence. To find compelling
stories in datasets, the following steps should be followed:
1. Collect the data and organise it.
2. Use proper visualization tools to visualize the data.
3. Then observe the relationships between the data.
4. Finally, develop a simple narrative that is hidden in the data to be communicated to the audience.
Begin with creating a 3-minute story from the data. This should hold the key points. Then expand as per requirement.
Video Session
Scan the QR code or visit the following link to watch the video: Data Storytelling Basics (in 3 Steps): How
to Communicate Data and Numbers
https://www.youtube.com/watch?v=zklM_KnNloI
After watching the video answer the questions given below:
1. What you have learnt from this video?
2. What are the three main steps used to create a data story?
Why is Data Storytelling Difficult?
Even though we see that storytelling is very interesting and engaging but data storytelling is considered to be difficult
for the following reasons:
Introduction to Storytelling 217

