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Storytelling as a Powerful and Cross-Cultural Tool
As you know that storytelling is one of the oldest and most effective ways of communication. It is an integral part of
indigenous cultures. Due to the following reasons, storytelling can be considered as a powerful tool:
• It conveys the culture, history, and values that unite people.
• It increases the awareness about the cultural differences.
• It enhances cross-cultural understanding.
• It generates interest.
• It captures our attention.
• It communicates meaning.
• It also inspires us.
Factors That Make Storytelling Powerful
Following are some of the factors that make storytelling powerful:
• It makes information more compelling.
• It helps with learning because stories are easy to remember.
• It works for all types of listeners.
• It allows interaction between the storyteller and the listener.
• It shapes, empowers and connects people by doing away with judgement.
• It flows with the theme which is the story itself.
• It facilitates openness for embracing differences.
• It has ability to present a window in order to take a peek at the past.
What Storytelling Means for Data Storytelling?
Data are the raw facts and figures which have no meaning. In a more technical sense, data are a set of qualitative or
quantitative variables about one or more persons or objects. The dictionary says that data are the facts and statistics
collected together for reference or analysis. Data can be convincing, but stories are so much more as they change the
way that we interact with data.
So, keeping these points in mind, when we connect logically related data together, they tell something to us. Data
collection, when best presented, has a great impact that can be engaging, fun, thought-provoking, helps make better
decisions, and ushers in big changes.
When we systematically interpret the data, then this concept is known as ‘Story Telling with Data’. A data story uses the
total potential value of the data and derives important information from it. It provides insights into data visualization
to increase audience engagement. Data stories can influence business actions and have a positive impact on their
decisions. Data storytelling is the practice of creating a narrative around a dataset and its visualization to help convey
the meaning of that data in a powerful and engaging way.
Storytelling can be defined as a process of communicating something to the audience by using facts and narratives. In
other words, storytelling is an art to visualise the key points of a story in front of any specific audience by using words,
vocalizations, physical actions and gestures.
Data can be in the simple form of numbers and digits. This data when pictorially represented then it is known as Data
Visualization. It can be in the form of different types of charts or graphs. Depending on the requirements, data can be
interpreted in the form of narratives known as data stories which can reduce ambiguity. This can be used for an effective
decision-making process.
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