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Insights from Storytelling

                 Effective data storytelling can help turn data insights into action. Without excellent communication, insights may go
                 missed or forgotten by your audience. Here are few tips:

                            Make the audience care about the data       Keep the audience engaged


                 To encourage participation from your audience, request their input, or encourage them to use your data in their own
                 contexts, you can use techniques like questions, polls, quizzes, or feedback. Here data visualizations will play a huge role.

                                              Create from the end; present from the beginning


                 Understand how you want to end your story and build back from there. Use bullet points to include the major plot points
                 in your story. Keep editing till your story is clear and concise.

                                              Start with an anecdote, end with the data


                 You can start by formulating a question or a hypothesis, then gather and explore relevant data to uncover solutions.
                 Create a structure for your narrative as follows:
                    • Search for connections         •  Determine trends

                    • Draw parallels                 •  Search for anomalies

                                              Build suspense, not surprise

                 A surprise is an unexpected shock for the reader. A long, steady buildup to a predictable event that the reader knows
                 could happen but doesn't know when creates suspense.

                 The storyteller has to catch the audience's interest by telling them something they don't already know. At the same time,
                 storytellers cannot give away everything right away because otherwise, the story lacks suspense. If the resolution is not
                 quite obvious, the audience becomes more involved and asks additional questions. This holds their interest and makes
                 the story go on for longer.



                          At a Glance


                       •  Stories are part of our lives from time immemorial.
                       •  The process of telling a story narratively is known as storytelling.
                       •  It encourages people to make use of their imagination and creativity to express themselves which improves
                       their communication skills.
                       •  Storytelling generates interest, captures our attention, communicates meaning, and inspires us.
                       •  Storytelling is communicative i.e., there is an interaction between the storyteller and the listener.
                       •  Data can be interpreted in the form of narratives known as Data Stories.
                       •  Data storytelling can be used for an effective decision-making process.
                       •  In data storytelling, it is essential to choose the right data and the correct type of visualizations, draw attention
                       to the key information and develop a good and precise narrative.
                       •  A data story can combine images, voiceovers, and animated data visualizations to create an enthralling narrative.
                       •  The elements- data, visuals, and narrative in any story have the power to drive change and influence.
                       •  Data Storytelling is an effective tool to transmit human experience.


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