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For example, during the winter season, when the weather is very cold, people like to sit in the sunshine and drink hot
tea/coffee/soup, so an entrepreneur can start a hot drink stall in a busy market. Entrepreneurs often work with the idea
that they are passionate about. Not all entrepreneurs start with work as per market needs. Some entrepreneurs use their
own interests and talents to start a business and serve their customers. Knowing your interests and aptitude is certainly
important for entrepreneurs. It leads to self-confidence, and even others believe and trust your abilities.
Building Business Ideas
Most ideas come from either customer needs or inspiration from the behaviour of others. There are many ways to develop
innovative and practical ideas for businesses. Following are the various types of ideas that entrepreneurs look into:
Ideas
Location based
Season based
Based on events like
weddings, parties, etc.
Ideas based on
self-interest
Study based
Task
Asha, the chai-seller
Asha started working in a multinational company after completing her MBA. She found that the cafeteria in the
company did not serve good quality tea. She also did not find any tea vendor near her company offices. After
working in the company for three years, she decided to start a venture of her own. For this, she chose to sell
good quality ‘chai’. She chose the area outside her previous company to start her ‘chai’ business. Every morning,
she would serve hot tea to her customers with a smile. She also included several varieties of ‘chai’ like ‘Tulsi chai’,
‘Masala chai’, ‘Ginger chai’. Soon, her business started growing. People would willingly stop to buy a cup of ‘chai’
from her and even chat with her. She started only one tea stall but now runs five tea cafes in three different cities!
1. Which ideology of idea creation did Asha follow?
2. Why did Asha come up with this idea?
3. Can you think of any idea to start a business?
76 Touchpad Artificial Intelligence (Ver. 2.0)-XI

