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2. Explain the four quadrants of the Empathy Map.
Ans. • The Says quadrant contains what the user says aloud in an interview
• The Thinks quadrant contains what the user is thinking about his/her experience.
• The Does quadrant depicts the actions of the user
• The Feels quadrant denotes the user’s emotional state, often represented as an adjective along with a short
sentence for context.
3. What is the purpose of the Ideation stage?
Ans. • Ask the right questions and innovate, focusing on your users, their needs, and your understanding of them.
• Combine the views and strengths of team members.
• Get rid of the obvious solutions in your mind and let your team surpass them.
4. Why is Design thinking "people-oriented"?
Ans. Design thinking is "people-oriented", which means that it uses evidence of how consumers (people) interact with
a product or service, rather than how organizations think they will handle it. To be truly people-oriented, designers
observe how people use products or services, and further refine products or services to improve the customer
experience.
5. Differentiate between brainstorming, brain dump, and brainwriting.
Ans.
Brainstorming Brain dump Brainwriting
Vocal process Silent process Some team members are vocal and some are silent.
Few members can Encourages uniform Encourages uniform participation.
dominate the session. participation.
C. Competency-based/Application-based questions:
Using Design thinking approach, list 3 innovative ways of reusing a 1 litre soft drink bottle.
Ans. Piggy Bank, Hanging Basket, Pencil/Pens holder
Unsolved Questions
SECTION A (Objective Type Questions)
uiz
A. Tick ( ) the correct option.
1. A lot of planning and preparation goes into this stage to ensure that the results are varied and innovative. Identify
the DT stage.
a. Empathize b. Ideate
c. Brainstorm d. Define
2. Great often lead to a better understanding of the problem, so that a good solution can be found.
a. solutions b. themes
c. questions d. problems
3. a problem is more important than finding a solution to a problem.
a. Identifying b. Questioning
c. Connecting d. Linking
Critical & Creative Thinking 239

