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UNIT-5



                                                                      INTRODUCTION TO


                                                                          STORYTELLING















                             Learning Outcomes




                 •  Storytelling: Communication Across the Ages          •  How to Tell a Fabulous Story with your Data?
                 •  Conflict and Resolution                              •  Need for Storytelling
                 •  Why is Data Storytelling Difficult?                  •  Storytelling for Audience
                 •  Insights from Storytelling


              “Once upon a time, there lived ….…”. “On a dark night, it was raining……”. “Long long ago….”. These are the familiar
              sentences which when heard raise a lot of interest, enthusiasm, and curiosity among all of us. Aren’t they familiar to us?
              Yes, they are normally used when stories are told. Stories are part of our lives from time immemorial. They have been
              existing from the time humans lived in caves to the present day.
              In this unit, students will learn about the importance of storytelling and its effectiveness in transmit knowledge, values, facts
              and events from one generation to another. They also learn to recognize the audience of a story. At the end of this unit, they
              learn to create stories from given data to engage the audience and to gain insights from data storytelling.

                      Storytelling: Communication Across the Ages


              Stories are the ways of communicating our imaginations, our experiences and our thoughts to the audience. They
              enhance our creativity, imagination, inspiration and motivate us to do our tasks in a better way. They also connect us very
              closely with one another and move us to another space and time. When we listen to a story, our brain becomes alive and
              ready to absorb, digest and store information. It happens because of the chemical effect of the story on our brain. With
              the help of stories, we can deliver complex information to our audience in a better way.




















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