Page 309 - Artificial Intellegence_v2.0_Class_11
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Fake News
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                 Marketing and Sales
                 If  you  are  a  company,  targeting  the  right  candidates  is  critical.  Clustering  algorithms  group  people  with  similar
                 characteristics who are most likely to buy your product or service. Once these groups have been identified, target your
                 messages around them to increase the likelihood of sales.


                 Document Classification/Organization
                 The algorithm views the text and groups/clusters it into different topics. This technique allows to quickly group and
                 organize similar documents using the characteristics given in the paragraph.























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