Page 149 - Artificial Intellegence_v2.0_Class_11
P. 149

Statistics show that 35% of Amazon's revenue comes from using recommendation engines. So what is the strategy they
                 use?
                 Amazon keeps the associated items in front of customers using their browsing history. It offers the recommended and
                 best-selling option based on the use of customer reviews and ratings. In fact, Amazon tends to sell you a package rather
                 than a product. Suppose you have bought an earring, then Amazon offers you the matching necklace and bracelet. It then
                 uses a recommendation engine to send emails and keeps you updated on new trends in this category.


                           a   Brainy Fact


                      Remember ‘Jarvis’ in the Iron Man movies? The company, Hypersonix, has an AI-powered intelligent assistant,
                      ‘Jarvix’.  Jarvix provides decision-makers with both prescriptive and predictive information so that they can
                      make faster, better data-driven decisions. The company offers an NLP (Natural Language Processing) based
                      research experience where you can ask questions orally or textually in plain English. Think of it as a 'Google
                      for Enterprise' user experience designed to provide business users with a conversational experience.



                 Human-like AI
                 Humans have for long tried to create intelligent machines to make our work easier. These machines can work tirelessly
                 and can even take over the most monotonous job. Let’s see some examples.

                 Sophia
                 Built by Hanson Robotics, Sophia is a social humanoid robot that can have a conversation with
                 you, answer questions, and remember you. Hanson designed Sophia as a suitable companion
                 for the elderly in nursing homes or to help crowds at major events or in parks. Sophia has been
                 covered in the media around the world and has participated in many high-profile interviews. In
                 October 2017, Sophia became a Saudi citizen, the first robot to receive nationality from a country.
                 In November 2017, Sophia was named the United Nations Development Program's first-ever
                 Innovation Champion and is the first non-human to receive a United Nations title.

                 News Anchors
                 The first regional AI news anchor in India, "Lisa," was unveiled by Odisha TV, a news network based
                 on Odia in July 2023. With the potential to completely transform the business, Lisa's entry to the
                 world of TV broadcasting and journalism is a momentous occasion. She will host news updates,
                 displaying her ability as an AI news presenter. Lisa can speak diverse languages including Odia,
                 English, and other regional languages.


                 Teacher
                 Education sector can highly benefit with the use of AI. Now, primarily its being used as a tool to develop skills and test
                 systems. Today essay-grading systems are in place to grade the children's thoughts in its primary stage. It can also be
                 used in providing individualized learning, which is a challenging task at teacher’s level.















                                                                             AI Applications and Methodologies  147
   144   145   146   147   148   149   150   151   152   153   154