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• Ideas/Message: This message can be in the form of an idea or any information a sender wishes to convey.
                 • Encoding: Sending a message in the form of text, signs, symbols or any other visual which the receiver has to decode
                 to know its actual meaning.


                                                    Feedback            Sender




                                       Decoding                                 Ideas/Message

                                                            Elements of
                                                          Communication



                                         Receiver                               Encoding


                                                        Communication
                                                           Channel

                 • Communication Channel: Is the medium used to deliver a message. So, now we can send messages through e-mail,
                 voice mail, social websites, etc.

                 • Receiver: Can be any person, group or an organisation that interprets the message conveyed by a sender. Also a
                 receiver needs to be smart enough to understand exact meaning of the message sent.
                 • Decoding: The receiver has to extract the meaning from the text, signs or symbols sent by the sender and find out
                 its actual meaning.

                 • Feedback: It is the process in which the receiver and the sender are ensuring that they understood each other
                 correctly.


                      7Cs of Communication

              Communication is a two-way exchange of information, i.e. give and take. Speaking and writing to someone are examples
              of giving information. Reading and  listening to someone are examples of taking  information. Following the  basic
              principles of professional communication skills will enable effective communication. Following are the 7Cs of effective
              communication:
                                                              Concise
                              Clear                                                            Concrete
                      Avoid complex words &           Keep it to the point. Avoid     Be specific. Use facts & figures
                                                       filler words like 'basically',
                             phrases                                                     to support your message
                                                              'like', etc.



                             Correct                         Coherent                          Complete
                       Use correct spellings,         Use words that make sense.       The message should contain
                      grammar and language              Stick to the main topic            all the information




                                                             Courteous
                                                       Be polite and respectful





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