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Define
In the second stage, you collect the observations from the first stage to define the problem to be solved. Think about
the difficulties your consumers may face, the problems they face again and again, and what you have learned from how
they were affected by the problems. Once you have summarized your results, you can define the problem statement.
Ideate
The next step is to gather ideas to solve the problem you identified. These brainstorming sessions can be conducted
in a small group, and your team can meet in an office area that encourages creativity and collaboration, an innovation
laboratory, or the team members can work alone. The important thing is to generate many different ideas. At the end of
this process, you will have some ideas to move forward.
Prototype
This is the stage where an idea becomes a real solution. A prototype is a simple experimental model for a proposed
solution. The prototype may not be perfect. The focus of the prototype is to quickly come up with a concrete version
of the idea and see how it will be accepted by consumers. Examples of prototypes include a website to test consumer
demand for products, a 3D printed product, etc.
Test
Once you have a prototype solution available to consumers, you need to observe how they interact with it. During this
testing phase, you collect feedback about your work.
The design thinking process is iterative. At the end of the fifth stage, you may have to return to one or more other
stages. Perhaps the test indicates that you need to develop another prototype, so, you will return to the fourth stage.
Or maybe it turns out that you misunderstood the needs of consumers, then, you need to go back to the early stages
of the process.
Brainy Fact
Stanford University offers a course called ‘Designing Your Life’, which applies design thinking to building
a joyful career and life. This is one of the most popular courses!
Experiential Learning
Video Session
Scan the QR code or go to the link to watch the video and answer the questions given
below: Design Thinking Animation
https://www.youtube.com/watch?v=uRtAzzitBmA
What are the five steps discussed in this video to understand the design thinking process?
Critical & Creative Thinking 231

