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Problem Root Cause
Why can’t I complete this work? I already have too much work and am exhausted.
Why is the internet is not working? The wi-fi router is not working
Why am I gaining weight? I eat too much junk food
Why is he having bad headaches? Too much working on the computer. He needs an eye-checkup
Ideate
Idea generation is a creative process (such as brainstorming) where designers
generate ideas in meetings. This is the third stage of the Design Thinking process.
Participants assemble with an open mind and put forward as many ideas as
possible to solve problems in a convenient and judgment-free environment. Explore
Ideation Will Help You: possibilities Analyse
• Ask the right questions and innovate, focusing on your users, their
needs, and your understanding of them.
Strengthen the
• Combine the views and strengths of team members. good and reject
• Get rid of the obvious solutions in your mind and let your team surpass the bad
them.
Ideation Techniques
The most essential ideation techniques used to generate various ideas are Brainstorm, Brain dump and Brainwriting. Let
us learn about them in detail.
Brainstorm
It is very popular with design teams because they can expand in all directions. Although the team has rules and
moderators to keep them on track, they can use out-of-the-box lateral thinking to come up with the most effective
solution to any design problem. Through brainstorming, they can take multiple approaches—the more the better—
instead of just exploring traditional methods and encountering the obstacles that come with it. A large number of ideas
are collected so that various options are available for solving the problem.
Brain dump
Brain Dump is very similar to Brainstorm; however, it is done individually. It enables the people involved to open their
hearts, put down their thoughts, and put them on a piece of paper. Participants write down their thoughts on paper or
post-it notes and then share their thoughts with the larger group at a later stage.
Brainwriting
Brainwriting is also very similar to a brainstorming session and is called "Individual brainstorming." In this case, only
the most confident team members share their thoughts, while introverts keep their thoughts private. Brainwriting gives
introverts time to write them down instead of sharing their thoughts aloud with the team. Participants write their
thoughts on paper, a few minutes later, give their notes to another participant, and then the second team member jots
down his ideas or adds on to the previous member’s ideas and so on. In this way, all participants pass their records to
others. After about 15 minutes, the papers are collected and are available for immediate discussion.
234 Touchpad Artificial Intelligence (Ver. 2.0)-XI

