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When we narrate the observations made from data, it helps us to explain to the audience "How data is behaving” for
different instances and why a particular insight has been generated. When we visualize this data through charts and
graphs, they can enlighten the audience or the stakeholders to see the data which is in terms of facts and figures in a
different perspective and help them to analyse and make the right decisions at the right time.
The steps involved in telling an effective data story:
• Know and understand your audience.
• Choose the correct data and correct type of visualization. (chart/graph etc.)
• Direct audience attention to the most important information.
• Develop a good, concise narrative.
• Involve the audience.
Let’s see the following examples to understand this concept.
Task Experiential Learning
Example 1:
Take a tour of our galaxy through the website:
http://stars.chromeexperiments.com/
• Was the narrative compelling?
• Were you amazed by the facts presented?
The 3D tour allows you to visualize the vastness of our galaxy or solar system. The concept of light years is easily
understood. This is possible by using data and pictures together.
Example 2:
Browse the website https://www.nationalgeographic.com/science/graphics/what-500000-united-states-covid-
deaths-look-like
This is a great visual presentation. It clearly shows how huge numbers/data can be related to familiar objects
to give a better understanding to the readers.
Example 3:
Visit the website https://happy-data.co/
The website shows various statistics through a collection of images. Which image touched your heart the
most?
Example 4:
Read the blog https://www.proschoolonline.com/blog/top-5-reasons-why-india-is-a-hot- e-commerce-destination
Through two compelling visuals, the writer explains how India is becoming a popular destination for e-commerce
companies.
Example 5:
Scan the QR code or visit the following link to watch the video:
https://www.youtube.com/watch?v=Hsmx3_W49cc Foundation | Progress and Transformation in CF Care
This data story links images, voiceovers, and animated data visualizations to create an enthralling narrative. It
shows one of the many forms that data stories can take.
So, from the above examples, we understand that when data is visualized and interpreted in a narrative
manner it becomes easier to understand.
Introduction to Storytelling 215

