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hese obstacles are easily solved by thoroughly researching the market prior to making a business decision.  uch
        roadblocks can be overcome via research, market surveys, and mentorship.  he Indian government has devised
        a number of programmes to assist small business o ners in obtaining finance. Among them are the follo ing
        •   udra  o ana of the  overnment of India   https    mudralsans.in

        •   redit  uarantee  cheme https      .cgtmse.in
        •   tand p India  cheme https      .standupmitra.in


        F ault in the B usiness Plan
         very entrepreneur desires a prosperous business.  o ever, if a person does not develop a plan of action, it may result
        in a stressful environment.  aving a plan to achieve the ob ective assists the individual in understanding one's position
        in operating a successful business and motivates everyone involved to  ork harder.


        B uilding  a T eam
         inding suitable personnel and training them to give their all to the business is a time consuming and difficult task. As
        an entrepreneur, you must discover people  ho believe and feel the same  ay as the rest of your team.  ork may be
        done better and faster  hen ne  employees fit into the team's culture.

        Per sonal B ar r ier
         hese are some of the thoughts that an entrepreneur might have before embarking on a company venture


                                             o  long  ill the organisation be in operation
                                             o  much money  ill it bring in
                                             ill my goods be  ell liked by my customers

                                             ill I be able to provide for my family



        Any ne  enterprise is risky since there is al ays the possibility of something going  rong. Also, assembling a suitable
        team is a time consuming task. A team of reckless and unsuitable employees can harm the company.

        S elf - Doub t
         hen something goes  rong in a business, it is easy to get discouraged. One begins to doubt oneself and may even
        consider giving up.  hen  e lack confidence in ourselves and our talent,  e e perience self doubt.  orking to ards
        one's goals is one of the finest strategies to deal  ith self doubt.  hen  e are feeling unmotivated, simply looking at
        our goals and kno ing that the actions  e are performing today are contributing to our long term targets might help
        us feel better.  aving relatives and friends  ho are a are of our aspirations and  ho encourage us  hen  e doubt
        ourselves is also beneficial.

                Entrepreneurial Attitudes


         ntrepreneurs think and act differently from  age  orkers.  ut ho  are they distinct   et's read  achna's story and try
        to grasp it.

        Rachna is a young woman with a four-year-old son. She attends her cousin’s wedding but throughout the wedding, her son
        keeps troubling her. He runs around the pandal, doesn’t sit still and doesn’t let Rachna eat anything. Rachna realises that
        the young boy is pretty bored. She attends two more family weddings and sees that other mothers of young children also
        face the same problem. She realises a business opportunity in this situation.



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