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                 atch the situations to the type of attitude that an entrepreneur is sho ing.

                      Situation                                                 Attitude
                      a.  Aamir  has  been  an  entrepreneur  for      years.   is  business   i) Decisiveness
                        has a culture,  here people  orking  ith him are free to give
                        feedback on his  ork and share ne  ideas for the business .
                      b.   hanaya  ants to start a s eet shop. After speaking to some   ii)  aking initiative
                        people  in  her  area,  she  finds  out  that  nobody  sells  healthy
                        s eets.  he decides to make non fried s eets.
                      c.   alvika  has  a  book  selling  business.  One  day,  a  shipment   iii) Interpersonal skills
                       of her books gets lost.  his creates a lot of problems for her
                       customers.  he apologises to them and  orks hard for t o
                       days to get a ne  shipment by the ne t day.
                      d.  Archana   ants  to  start  a        medical  shop  in  her  village.   iv)  erseverance
                         o ever, she does not kno  anything about medicines and
                        has  doubts  about  her  selling  skills.  After  talking  to  some
                        people, she realises ho  important it is.  inally, she  orks  ith
                        a pharmacist to set up a medical store.








                  At a Glance


              •   he term  entrepreneur  is derived from the  rench  ord entreprendre, that means  to undertake.
              •   ntrepreneurship can be defined as  an economic process in  hich an idea or an opportunity is generated,
               improved,  developed,  and  implemented   hile  being  e posed  to  uncertainty  in  order  to  realise  a  profit
               through effective resource utilisation.
              •   ntrepreneurship is the perfect combination of art and science because it involves definite progression and
               procedures to be follo ed as  ell as the ability to deviate  henever necessary  hile still making the entire
               activity profitable and gro th oriented.
              •   he qualities of a successful entrepreneur include initiative,  illingness to take risks, ability to learn from
               mistakes, motivation, self confidence, hard  ork, and ability to make decisions.

              •   here are various types of entrepreneurs.
              •   he essential functions of an entrepreneur include identifying business opportunities, putting ideas into
               action,  feasibility  study,  resources,  establishing  an  enterprise,  managing  the  business,  and  gro th  and
               development.
              •   ualities that motivate an entrepreneur are e cellence as a standard, uniqueness, concentrating on long
               term goals, e erting in uence, identifying possibilities and taking risks.
              •  A startup is a business that is in its early stages of development.
              •   he  overnment of India's  agship initiative,   tartup India,  aims to create an ecosystem for the gro th of
               startup businesses.



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