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UNIT-3



                                                                      STORYTELLING


                                                                    THROUGH DATA














                          Learning Outcomes



             •  Information Processing and Recalling Stories      •  Why is Storytelling Important?
             •  Data Storytelling                                 •  Structure that Story!
             •  How to Create Stories?                            •  Ethics of Storytelling
             •  Creating a Story from Data                        •  Need for Data Storytelling
             •  Types of Data and Suitable Charts                 •  Stories During the Steps of Predictive Modelling
             •  Best Practices for Data Storytelling



            Stories offer immersive experiences that  transfer  the listener  to another  place and time. They foster  a sense of
            belongingness and identity in the community. For these reasons, storytelling is regarded as a potent component that
            improves global networking by raising awareness of cultural differences and improving cross-cultural understanding.
            Storytelling is an essential component of native cultures.


                   Information Processing and Recalling Stories


            In the realm of cognitive science, the study of information processing and recalling stories has shed light on the fascinating
            connection between storytelling and our cognitive abilities. Our brains are wired to process and retain information more
            effectively when it is presented in the form of a story. When we encounter a story, our cognitive processes are engaged
            on multiple levels. The narrative structure of stories activates various regions of the brain, allowing us to perceive,
            comprehend, and remember information in a more profound way.
            One of the key aspects of information processing and recalling stories is the engagement of our attention. Stories have
            a natural ability to capture our attention and hold it throughout the narrative. This heightened attention enables us
            to focus on the details, characters, and events presented in the story, enhancing our ability to process and absorb the
            information being conveyed.
             urthermore, stories evoke emotions  ithin us.  motions play a significant role in memory formation and retention.
            When we experience an emotional connection to a story, it creates a stronger imprint in our memory, making it easier
            for us to recall the information later on.








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