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•   Highlighting important information
            •   Creating a narrative
            •   Keeping your audience interested

            Let us see the following examples to understand this:
            Example 1:
            Scan the QR code or visit the following link:
            https://stories.oxfamireland.org/impact/index.html

            NGOs frequently have ambitious targets, but it is less frequent for them to monitor and report on these goals using
            data.  he finest   Os, like O fam Ireland, don't  ust gather this data  they also use it to create a story about both
            pressing needs and significant effect.  he team at O fam demonstrates ho  they effect change using data driven maps,
            dashboards, and infographics, presented in a beautiful and easily understandable manner.






















            Example 2:

            Scan the QR code or visit the following link:
            https://whydocatsanddogs.com/






















            A colourful data story created with the help of Google Trends explains dog and cat behaviours. This data story combines
            instruction, personalised exploration, and above all stunning visual design.










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