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atch the situations to the type of attitude that an entrepreneur is sho ing.
Situation Attitude
a. Aamir has been an entrepreneur for years. is business i) Decisiveness
has a culture, here people orking ith him are free to give
feedback on his ork and share ne ideas for the business .
b. hanaya ants to start a s eet shop. After speaking to some ii) aking initiative
people in her area, she finds out that nobody sells healthy
s eets. he decides to make non fried s eets.
c. alvika has a book selling business. One day, a shipment iii) Interpersonal skills
of her books gets lost. his creates a lot of problems for her
customers. he apologises to them and orks hard for t o
days to get a ne shipment by the ne t day.
d. Archana ants to start a medical shop in her village. iv) erseverance
o ever, she does not kno anything about medicines and
has doubts about her selling skills. After talking to some
people, she realises ho important it is. inally, she orks ith
a pharmacist to set up a medical store.
At a Glance
• he term entrepreneur is derived from the rench ord entreprendre, that means to undertake.
• ntrepreneurship can be defined as an economic process in hich an idea or an opportunity is generated,
improved, developed, and implemented hile being e posed to uncertainty in order to realise a profit
through effective resource utilisation.
• ntrepreneurship is the perfect combination of art and science because it involves definite progression and
procedures to be follo ed as ell as the ability to deviate henever necessary hile still making the entire
activity profitable and gro th oriented.
• he qualities of a successful entrepreneur include initiative, illingness to take risks, ability to learn from
mistakes, motivation, self confidence, hard ork, and ability to make decisions.
• here are various types of entrepreneurs.
• he essential functions of an entrepreneur include identifying business opportunities, putting ideas into
action, feasibility study, resources, establishing an enterprise, managing the business, and gro th and
development.
• ualities that motivate an entrepreneur are e cellence as a standard, uniqueness, concentrating on long
term goals, e erting in uence, identifying possibilities and taking risks.
• A startup is a business that is in its early stages of development.
• he overnment of India's agship initiative, tartup India, aims to create an ecosystem for the gro th of
startup businesses.
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