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WHAT IS ONLINE IDENTITY?
                  Online identity refers to the personal information, activities, and interactions that represent a person on
                  the Internet, such as usernames, social media profiles, and email accounts. It focuses on creating and
                  managing a digital presence, which can include elements like profile pictures, posts, and browsing history.
                  Online identity refers to a person’s digital presence, which relies on secure connectivity to interact with
                  online platforms.

                  Identity Protection

                  Students! Would you like to reveal your personal information
                  to a person who can make fun of your personality or who
                  misuses your details for illegal activities? Surely Not!! So, while
                  browsing Internet, be alert so that your personal identity is
                  not revealed to such people.

                  Identity Protection  refers  to  safety  practices  to  prevent
                  theft of personal information such as personal profile, bank
                  account  details,  address  details,  family  details  and  also  to
                  prevent from obtaining credit card benefits, ordered goods, passports, driving licenses, etc. by other
                  person.

                    HOW WEBSITES TRACK YOUR ONLINE ACTIVITY?

                  Websites track user activity to personalise content, improve user experience, and analyse traffic. This helps
                  businesses understand their audience, optimise website performance, and display relevant ads. However,
                  it raises privacy concerns, as personal data is often collected and shared with third parties without users
                  being fully aware.
                  Cookies

                  Cookies are small text files stored on a user’s device. They help websites remember preferences, login
                  information, and track behaviour across multiple sessions. They can be used for personalised ads or
                  content.

                  IP Address Tracking

                  Every device connected to the Internet has a unique IP address. Websites can track the IP address to
                  gather location information, estimate user demographics, and analyse the volume of traffic from certain
                  regions.

                  Session Tracking

                  Websites track user sessions to monitor activity during a visit. This includes pages viewed, time spent on
                  each page, and the order of interaction. This data is used to improve website design and user experience.

                  HTTP Referrer

                  The HTTP Referrer is a header in the request sent by a web browser to the server when navigating from
                  one webpage to another. It reveals the URL of the page from which the user arrived. Websites can use this
                  data to understand user navigation patterns and identify where traffic is coming from.



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