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WHAT IS ONLINE IDENTITY?
Online identity refers to the personal information, activities, and interactions that represent a person on
the Internet, such as usernames, social media profiles, and email accounts. It focuses on creating and
managing a digital presence, which can include elements like profile pictures, posts, and browsing history.
Online identity refers to a person’s digital presence, which relies on secure connectivity to interact with
online platforms.
Identity Protection
Students! Would you like to reveal your personal information
to a person who can make fun of your personality or who
misuses your details for illegal activities? Surely Not!! So, while
browsing Internet, be alert so that your personal identity is
not revealed to such people.
Identity Protection refers to safety practices to prevent
theft of personal information such as personal profile, bank
account details, address details, family details and also to
prevent from obtaining credit card benefits, ordered goods, passports, driving licenses, etc. by other
person.
HOW WEBSITES TRACK YOUR ONLINE ACTIVITY?
Websites track user activity to personalise content, improve user experience, and analyse traffic. This helps
businesses understand their audience, optimise website performance, and display relevant ads. However,
it raises privacy concerns, as personal data is often collected and shared with third parties without users
being fully aware.
Cookies
Cookies are small text files stored on a user’s device. They help websites remember preferences, login
information, and track behaviour across multiple sessions. They can be used for personalised ads or
content.
IP Address Tracking
Every device connected to the Internet has a unique IP address. Websites can track the IP address to
gather location information, estimate user demographics, and analyse the volume of traffic from certain
regions.
Session Tracking
Websites track user sessions to monitor activity during a visit. This includes pages viewed, time spent on
each page, and the order of interaction. This data is used to improve website design and user experience.
HTTP Referrer
The HTTP Referrer is a header in the request sent by a web browser to the server when navigating from
one webpage to another. It reveals the URL of the page from which the user arrived. Websites can use this
data to understand user navigation patterns and identify where traffic is coming from.
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