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Blogs
What if, you could maintain your diary on the web? Yes! You can make your diary on WWW and publish
your articles or ideas on the Internet by blogging. Blog refers to the personal content on the net which is
uploaded by a user. It refers to the online publication or uploading of personal or general information for
restricted viewing. It contains the personal content on the website that is maintained by individuals with
regular entries of personal comments, descriptions of events, personal news or other material which can
be in the form of text, audio, video, graphics, etc.
Blogs have evolved since the logging of personal information on the web during 1997 by Jorn Barger.
Initially, blogs were text documents that were manually updated as components of websites. It had
limitations as large number of uploaded publications could not be browsed easily. But with the passage of
time and development of new tools on the web, the publications could be managed in a more organised
way, as the articles could be browsed in reverse chronological order which led to broader usage of blogs.
There are many blogging sites, for example ‘www.blogger.com’, ‘www.bloglines.com’, etc. Blogs can be
categorised into different types like :
Personal Blogs
Personal blogs are the most common and traditional blogs. Personal blogs can be sentimental which
can sometimes be read by the blogger only. It also allows bloggers to share their thoughts and feelings
instantaneously with friends or others. An example of a personal blog is Twitter (www.twitter.com).
Corporate Blogs
Blogs can be uploaded for business or commercial purposes. Such blogs can be used internally to enhance
the communication among different employees of an organisation or for taking feedback from customers
or for providing information in general for marketing, promotion of brand or public relations.
A corporate blog is published and used by an organisation to reach its organizational goals. Corporate
blogs can be broadly classified into: Internal blogs, External blogs and CEO blogs.
Genre Blogs
Genre blogs are meant for the publication of articles on specific topics or a particular subject, such as
Political blogs, Travel blogs, House blogs, Fashion blogs, Educational blogs, etc.
Spam Blogs
Spam blogs are used for the sole purpose of spamming. Spam blogs are usually a type of scrapper site in
which the contents are either unauthentic text or merely stolen or copied from other websites.
Such blogs usually contain a large number of links to sites associated with the blog which are often
disreputable or useless websites.
Notes
Moblog: Sometimes blogs may also be distinguished based on the input devices being used for
uploads. A blog written/updated through a mobile device like a mobile phone or PDA (Personal Digital
Assistant) can be called a moblog.
Networking 17

