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      Finance: Data helps banks and other companies keep track of transactions, prevent fraud
                        and manage risks. For example,banks use data to spot unusual spending patterns that could
                        mean someone is using a stolen card.

                       Retail: Stores use data to understand what customers like to buy, predict what products will
                        be popular and offer better shopping experiences. For example, online stores like Amazon use
                        data to suggest products you might like based on what you’ve bought before.

                                                                Ask
                                                                          AGENT
                                                           OrangeAI
                       Create a list of real-world applications of data utilising the latest AI tools.

                              Study

                 Checkpoint         Fill in the blanks.
                      1.   Data helps make                stronger by detecting problems.
                       2.   Video data refers to information represented through moving images and               .

                         3.  Each                 in a pictogram represents a certain number of items or units.

                          4.   Doctors use data to                illnesses, plan treatments and predict how a patient’s
                               health will change.

                              Data refers to raw facts or figures that are collected and stored for analysis.

                               Data can be represented in various forms, such as numbers, text, images and sound.
                               Text data is information shown through letters, words, sentences, symbols and punctuation marks.

                               Image data represents visual information in the form of pictures, graphics or diagrams.

                               Sound data refers to information captured and stored in digital form, including speech, music
                              and environmental noises.

                               Video  data  refers to  information  represented  through  moving  images  and  sound,  which
                              combine both visual and auditory elements to communicate information.

                               Organising data means arranging and sorting information in a way that makes it easier to
                              understand and use.

                               Data representation is the method of showing information in a clear visual form using tables,
                              charts, symbols and shapes.

                                                                                              Basic Data Concepts      47

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