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In online shopping, websites track what you’ve looked at or purchased before and suggest
similar products you might like. This custom approach ensures you see items that match
your interests, making the experience smoother and more enjoyable. By understanding your
preferences, platforms can offer a more relevant and engaging experience.

The Ivy Smart Planter is a data-driven device that uses internal
sensors to monitor soil moisture, light and temperature in
real-time. Controlled by an AI chip, it translates this environmental
data into over 70 digital facial expressions that reflect the plant's
health. By comparing live readings against an extensive plant
database, it transforms raw botanical data into an interactive,
ai lens ‘Tamagotchi-style’ pet experience.

TYPES OF DATA

Data can be represented in various forms, such as numbers, text, images and sound. Each type plays
a unique role in capturing and using information. Understanding the types of data is essential, as it
influences how data is collected, stored, processed and analysed. Each form serves specific purposes
in communication, documentation, media, education, administration and daily digital tasks.

Types of Data

Numerical Text Image Sound Video
Data Data Data Data Data

Let us explore primary data types detailing their properties and applications.

Numerical Data (Numbers and Values)

Numerical data represents information using numbers, such as counts, measurements, quantities
or values. It is accurate, measurable and ideal for calculations, comparisons and statistical
analysis. This type of data is often organised in tables or spreadsheets to make it easier to read and
process. Numerical data is commonly stored in formats such as XLSX, CSV, JSON or databases.

Numerical data is divided into:
 Discrete Data: Discrete data consists of
distinct, whole numbers that cannot be

broken down further. These values are
countable and typically represent items
or occurrences that can be counted. For
example, the numbers used in calculations,
the number of books on a shelf or the number of goals scored by a football team.

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