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    To gain a clear and complete understanding, this stage uses the 4W’s approach: Who, What,
                     Where and Why. This method helps define all important aspects of the problem and ensures
                     alignment among stakeholders and team members.
                       Who: This refers to the individuals or groups who are directly or indirectly affected by the
                        problem. It includes users, customers, stakeholders and anyone involved in decision-making.
                        Identifying these people helps in designing a solution that meets their needs.

                       What: This step focuses on identifying the exact issue that needs to be solved. It clearly defines
                        the problem, the objectives and the expected results from the AI solution.
                       Where: This identifies the environment or location where the problem exists and where the AI
                        solution will be implemented. It may refer to a physical place, a digital platform or a specific
                        industry or domain.

                       Why: This explains the reason for solving the problem. It helps determine the importance
                        of the solution and the benefits it will bring, such as improving efficiency, reducing costs or
                        enhancing user experience.
                     These questions  serve as a structured  approach  to  ensure that  all relevant aspects  of the
                     problem are considered, thereby facilitating a more effective and efficient analysis and solution
                     development.
                                                                                                        21 st
                                                                                                      Century   #Creativity
                                                                                                       Skills
                                                            concept capsule

                         Observe the given image and state different aspects of the problem using the 4W’s approach.

                            Who

                            What

                            Where

                            Why

                                                                                               AI Project Lifecycle    13

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