Page 110 - Design Thinking C11

Preeti Vyas is the Chairwoman and Chief Creative
Officer of Vyas Giannetti Creative, a leading Indian design
and branding firm. She is known for integrating design thinking
into branding, communication, and social change projects.
With a background in visual communication from the
National Institute of Design (NID), Ahmedabad, Preeti has led
impactful campaigns for brands like Tata Group, Reliance,
and Aditya Birla Group.

She applies empathy, user research, and storytelling in her
work, and has been a strong voice for using design as a
tool for business transformation and social progress.
She also supports young women designers through
mentoring and speaking at design forums.