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l Prototype: The prototype stage involves creating simple, scaled-down versions of the chosen ideas to
explore how they might work in practice. These prototypes help identify strengths, weaknesses, and areas
for improvement before final implementation.
l Test: The test phase focuses on trying out prototypes with users to gather feedback on their effectiveness
and usability. This stage encourages reflection and continuous improvement, helping to refine solutions
based on real-world insights.
The design thinking technique is most effective when dealing with ill-defined or unknown problems. It may be
necessary to return to a previous phase to iterate and modify until you find a successful solution.
Empathize
Learn about the audience
Observe & Interview
Listen
Ask questions
Define
Define your scope
Look for patterns & insights
Question assumptions
Frame your P.O.V
Ideate
Come up with many solutions
Experiment
Co-create with team members
Brainstorm & select
Prototype
Think Big, Act-Small
Gather feedback
Refine
Learn from users
Test
User testing and surveys
Evaluate
Gather learnings
Iterate & Scale
In ancient India, the silk trade was a thriving industry that naturally incorporated
elements of design thinking. For example, understanding the needs and behaviours of silkworms
required a deep knowledge of their life cycle and the best methods to raise them, which parallels the
“inspiration” phase in design thinking. The climate had to be carefully considered to ensure optimal
conditions for silk production, reflecting the “ideation” phase, where challenges were identified and
addressed. Finally, the preferences of the people who would wear the silk guided the design and
weaving of the fabric, much like the “implementation” phase, where the final product was created to
meet the users’ needs. Thus, the process of silk production in ancient India involved problem-solving and
innovation, with elements of design thinking embedded in various aspects of our culture and tradition.
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