Page 130 - Design Thinking C11

5. Understanding the factors that influence is essential for establishing successful communication
skills
6. A is the medium of communication through which both sources transmit messages.

7. When transmitting a message, the functions as an encoder, and when receiving one, it acts as a
decoder.

8. Two common communication channels are and .
9. shapes are those that occur naturally in the world.
10. As each participant in communication rotates between the roles of transmitter and receiver, feedback is required
to a communication encounter.

III. State True or False.
1. Proximity refers to how your image’s aspects balance each other out.

2. Effective communication is critical for establishing and maintaining effective personal and professional
connections.

3. Alignment is the order of relevance of information in a publication.
4. Organic shapes are those that represent things in nature but aren’t precisely representative.
5. Prejudice and environment affect communication.

IV. Short answer type questions.
1. What are shapes used for in publication design process?

2. Identify the following icons:
(a) (b) (c)

3. “As a result of the two-way communication mechanism, the encoders and decoders are also sources.” Explain
this statement.
4. Define layout design.
5. What is feedback? Why is feedback important?

6. Name 5 types of communication channels.
7. What is a line? What is the importance of using lines in your layout design?
8. How can culture influence communication?
9. How does contrast affect the design of a publication?
10. What is hierarchy of information? Which aspects should be considered to depict proper hierarchy of information?

V. Long answer type questions.
1. Explain the following:

(a) Message (b) Channel (c) Text in Layout Design.
2. Explain any 3 factors which affect communication.
3. List few points to consider while creating a layout design.
4. Describe the three different types of layouts.

5. Does selection of fonts affect the layout? Give reasons.

Design Thinking and Innovation XI
128