Page 131 - Design Thinking C11

21 st #Creativity
VI. Competency-based questions. Century
Skills #Critical Thinking
1. Identify the layout design principles used in the following image:

Save the Date

For the marriage of
ISHAN AND NAMITA

Zion Banquet Hall

6 January, 2024
2. Answer the following questions based on the following:

(a) Both A and R are true and R is the correct explanation of A.
(b) Both A and R are true and R is not the correct explanation of A.
(c) A is true but R is false.
(d) A is False but R is true.
(i) Assertion: Typography is an essential component of publishing design.
Reason: The selection of fonts, sizes, and spacing in typography has an important role and it helps to
create a visually appealing and well-organised layout.
(ii) Assertion: Understanding the target audience is essential in publication design.
Reason: Designing for a broad audience without considering specific preferences ensures that the
publication will be universally appealing and successful.

Answers
I. 1. (b) layout 2. (d) hierarchy 3. (b) (i), (ii) and (iii) 4. (a) sentiments 5. (a) between edged alignment
6. (b) feedback 7. (d) interactive 8. (c) lively 9. (a) attention 10. (c) balance
II. 1. sequential 2. Publication 3. arrange 4. message 5. communication 6. channel
7. source 8. phone calls and social media 9. Organic 10. sustain
III. 1. False 2. True 3. False 4. False 5. True
IV. 1. Shapes play an important role in visually communicating concepts. Designers use shapes to:
• Convey ideas • Make a movement
• Add texture and depth • Make a suggestion for a mood or emotion.
• Highlight a particular area of interest
2. (a) Visual hierarchy (b) Whitespace (c) Typography
3. When transmitting a message, the source functions as an encoder, and when receiving one, it acts as a
decoder. After receiving a message, the second communication source decodes it, generates feedback,
encodes it, and transmits it back to the first source.
4. Layout design is the process of arranging visual components on a page, such as text, photos, and shapes.
Layout design is essential for any project that uses eye-catching graphics to convey a message for example,
magazine layouts, website design, and commercials.
5. Feedback is the message that is delivered back to the sender in response to the information that was received.
Feedback is critical to good communication because it allows the sender to ensure that their message was
heard and received correctly, and to adjust their communication strategy as needed.
6. Types of communication channels:
• Phone calls • Virtual Meetings • Email • Social Media • Websites

Fundamentals of Publication Design
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