Page 133 - Design Thinking C11

I. Multiple Choice Questions.
1. Which of the following is NOT a type of layout:

(a) Text Dominant (b) Graphic Dominant (c) Image Dominant (d) Image and Text Unsolved Questions
2. A grid uses geometric shapes of the same size arranged in a specific order.
(a) baseline (b) hierarchical (c) column (d) modular
3. After receiving a message, the second communication source it

(a) encrypts (b) stores (c) decodes (d) protects
4. Examples of design hierarchy include

(i) Contrast (ii) Grouping (iii) Page border (iv) Typography
(a) (i)-(ii)-(iii) (b) (ii)-(iii)-(iv) (c) (i)-(iii)-(iv) (d) (i)-(ii)-(iv)

5. whether horizontal, diagonal, or vertical, can help direct the attention to a certain place in
your composition.

(a) Lines (b) Images (c) Space (d) Typography
6. In these layouts, image and text are incorporated in equal measure and are given equal prominence.
(a) Text Dominant (b) Graphic Dominant (c) Image Dominant (d) Image and Text
7. Noise or disruption in the environment might make conversation .

(a) Easy (b) manageable (c) harder (d) effective
8. The way a designer arranges the many parts of their design in relation to one another is referred to as .

(a) Alignment (b) visual hierarchy (c) contrast (d) balance
9. Using appearance to judge people or situations is called .
(a) Perception (b) Prejudice (c) challenge (d) visual perception
10. During an communication process, the message is the information that is sent and received.

(a) extracurricular (b) interactive (c) internal (d) external

II. Fill in the blanks.
1. A is the arrangement of text and graphics on a particular surface area.
2. Publication design can include everything from single-page to multi-page magazines
3. Effective communication is critical for establishing and maintaining personal and professional
connections.

4. Every communication model requires a .
5. Culture is a crucial component that can influence , especially when people from various
cultural origins communicate with one another.

III. Short answer type questions.
1. Why is alignment used in layout design?
2. Briefly explain the three types of shapes.
3. List 2 areas where Image and Text layout is used.

4. Define the following:
(a) Proximity (b) Channel (c) Layout

5. List three examples of publication design.

Fundamentals of Publication Design
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