Page 135 - Design Thinking C11

21 st
Activity 1 Century #Creativity
Skills #Communication Lab Activity
Assume you are a new designer. Create a logo for your brand, along
with a business card.
Since you will be your first client, you should be aware of what you need and what to ask for.
Prioritise your needs, your vision, and the audience you wish to reach with your brand, for instance.

Activity 2 [DT Handbook] 21 st #Critical Thinking
Century #Information Literacy
Identify the source, message, code, context and receiver in the following channels of Skills
communication:

A. Newspaper article
B. Poster on the notice board
C. Film poster
D. Advertisement page in a magazine
E. A comic book
F. Page in a textbook

G. Website
H. WhatsApp or email
Make a chart of your analysis in a table format with the channel on vertical axis and the factors for communication on
the horizontal axis:
1. Identify the Source - who has sent the message – Newspaper agency, NGO, School, etc.
2. What is the message or content - summary of the information conveyed
3. What is the Channel or Media - spoken words, TV, Poster, Newspaper, book, etc.

4. What is the Code – Is it text, images, cartoons, etc.
5. What is the context - Political, Entertainment, etc.
6. Identify the receiver – who is the reader
Add On Task: Make the above table in Excel. Format it with different colours.
21 st #Creativity
Activity 3 Century #Social Interaction
Skills
Kenya, Ethiopia, and Somalia are all affected by the Horn of Africa drought. With an estimated 43,000 deaths in Somalia in 2022,
the rainy season of 2022 was the driest in almost 40 years. As of 2023, the area is expected to experience a sixth unsuccessful wet
season.
Create an illustrated postcard using Canva to collect food items for drought affected areas of Africa. Your postcard
should be able to highlight the plight of drought victims as well as raise a voice to save food for the underprivileged
African communities.

Fundamentals of Publication Design
133